What are the types of digital marketing strategy? - VRGyani News

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Sunday, May 31, 2020

What are the types of digital marketing strategy?

It is always a matter of discussion that what are the various types of digital marketing strategy that can be used to boost up the business brand awareness and channelize the digital lead funnel. Though; you must know the digital marketing is a field in marketing that deals with using digital mode of communication channels for the brand marketing and advertising. It includes internet and other digital mediums such as radio, digital TV or any device that using digital signals.




Thus what we really target is internet marketing which is a part of digital marketing. It includes leveraging search engines, social media, emails and video channels to marketing brand message to the mass audience. Let;s dive into some common types of digital marketing strategy used.

Types of Digital Marketing


Search Engine Optimization (SEO)

SEO is the type of internet marketing technique in which we aim at structuring our web property i.e. website, social media profiles, business listings, apps in such a way that they appear in organic search results.

Search Engine Marketing (SEM/ PPC)

In SEM or PPC. we use paid tools of search engines like Adwords, Bing PPC to get on top of the ad placement on the search engine and their network.

Social Media Marketing

In Social Media Marketing, we use social media optimization to structure social profiles and social media ad networks to get our ads placed on their websites.

Content Marketing

Affiliate Marketing

Influencer Marketing

Email Marketing

Viral Marketing



So; Above listed items are the types of digital marketing strategies we use for marketing of business.