Zoë Elizabeth Sugg, better known to millions as Zoella, is one of the most influential internet personalities of the 21st century. Born in 1990 in Lacock, United Kingdom, Zoe began her journey as a lifestyle blogger and YouTuber, later transforming into a successful entrepreneur, author, and media personality. With her warm personality, aesthetic videos, and relatable storytelling, Zoe captured the hearts of audiences worldwide, becoming one of the first British YouTubers to achieve mainstream fame.
From cozy bedroom vlogs to bestselling novels and a multimillion-pound business empire, Zoe Sugg’s journey is a masterclass in personal branding and authenticity. As of 2025, she remains an icon in both digital entertainment and modern entrepreneurship, continuously inspiring creators, young women, and families through her online presence and growing lifestyle brand.
Zoe Sugg – Early Life and Background
Zoe Elizabeth Sugg was born on March 28, 1990, in Lacock, Wiltshire, England. Raised in a close-knit family, Zoe was surrounded by creativity from an early age. Her mother, Tracey Sugg, and father, Graham Sugg, encouraged her and her brother, Joe Sugg (who would later become a YouTuber himself), to explore their passions. Zoe attended The Corsham School and later pursued art and design at college, though she didn’t complete university. Instead, her creative instincts found a new home on the internet.
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Before becoming a full-time content creator, Zoe worked as an interior design assistant. Her love for design, aesthetics, and storytelling became the foundation of her online brand—a mix of relatable lifestyle content, fashion inspiration, and comforting authenticity.
The Beginning of Zoella – From Blog to YouTube
In 2009, Zoe launched her blog titled “Zoella”, where she wrote about beauty, fashion, and everyday life. Her honest voice, combined with a strong sense of style and humor, attracted thousands of readers. Later that same year, she transitioned to YouTube, creating her channel “Zoella” — initially just a hobby where she would share beauty hauls, room tours, and seasonal lookbooks.
Her first few videos, filmed from her bedroom, resonated with viewers for their warmth and relatability. Unlike the polished celebrity culture of the time, Zoe’s authenticity and girl-next-door charm made her one of the most beloved figures in the growing YouTube community.
As her content evolved, Zoe became one of the first YouTubers in the UK to reach a million subscribers. By 2015, she had over 10 million followers on her main channel, with videos averaging millions of views. Her vlogs about anxiety, beauty routines, and home decor set a new tone for digital content creation.
Rise to Fame – Becoming a Global YouTube Sensation
Between 2012 and 2016, Zoe Sugg dominated YouTube. Her videos like “My Everyday Makeup Routine” and “Huge Primark Haul” defined an era of influencer culture. Alongside YouTubers like Alfie Deyes, Tanya Burr, and Louise Pentland, she helped shape what would become the golden age of British YouTube.
Zoe’s channel, Zoella, featured a mix of lifestyle, beauty tutorials, home decor, and mental health discussions. Her ability to balance glamour with sincerity made her stand out. Viewers didn’t just watch her for beauty tips—they saw her as a digital best friend.
By 2025, Zoe’s YouTube channel “Zoella” has over 10.5 million subscribers, and her personal channel “Zoe Sugg” boasts more than 5 million followers. Despite uploading less frequently than in her peak years, her content continues to attract loyal fans who grew up with her videos.
From YouTuber to Entrepreneur – The Zoella Brand
Zoe’s entrepreneurial journey began when she realized her influence could expand beyond YouTube. In 2014, she launched the Zoella Beauty line in collaboration with Superdrug, offering bath, body, and lifestyle products. The brand’s design reflected Zoe’s signature aesthetic—soft pastels, comforting scents, and cozy self-care vibes.
The collection was an instant hit, selling out across the UK and later expanding internationally. Following its success, Zoe diversified her ventures with homeware collections, planners, and collaborations with brands like ColourPop and Etsy creators.
In 2020, Zoe co-founded Zoella.co.uk, a lifestyle platform featuring articles on relationships, fashion, wellness, and women’s empowerment. The website became a digital magazine that expanded the “Zoella” ethos beyond Zoe herself, establishing it as a brand that empowers its readers to live joyfully and authentically.
Books by Zoe Sugg – From Vlogger to Bestselling Author
In 2014, Zoe released her debut novel, “Girl Online”, which broke records by becoming the fastest-selling debut book by a first-time author in the UK. The novel told the story of a teenage blogger navigating fame, love, and anxiety—a storyline inspired by Zoe’s own experiences.
The success of “Girl Online” led to a full trilogy:
- Girl Online (2014)
- Girl Online: On Tour (2015)
- Girl Online: Going Solo (2016)
In 2018, she published “Cordially Invited”, a lifestyle and hosting guide full of DIY crafts, recipes, and seasonal event ideas—another reflection of her love for cozy living. The book performed well and became a staple among fans looking for inspiration to create special memories.
Later, Zoe co-authored a mystery book series titled “The Magpie Society” (2020–2021), written with Amy McCulloch. This young adult thriller series showcased Zoe’s versatility as a storyteller and her ability to evolve creatively.
Zoe Sugg and Alfie Deyes – A Love Story in the Spotlight
Zoe’s relationship with fellow YouTuber Alfie Deyes began in 2013, when both were rising stars in the YouTube scene. The couple, affectionately known as “Zalfie” by fans, became one of the most well-known relationships in internet history.
Together, they have shared countless moments—from vlogs of their Brighton home to travels, holidays, and daily life. In 2021, Zoe and Alfie welcomed their first child, a daughter named Ottilie Rue Deyes. In 2024, the couple announced the birth of their second child, marking a new chapter in their journey as parents.
The family now resides in a stunning Sussex mansion, estimated to be worth over £1.7 million. Their content has evolved to reflect parenthood, home design, and the simple joys of family life—while still maintaining the creative spirit that made fans fall in love with them.
Zoe Sugg’s Business Ventures and Net Worth in 2025
By 2025, Zoe Sugg’s estimated net worth is around $8–10 million, making her one of the most financially successful creators to come out of YouTube’s first generation. Her income sources span across YouTube ad revenue, book royalties, brand collaborations, real estate, and business ventures under the Zoella brand.
Her collaborations with brands like Superdrug, ColourPop, and Collection Cosmetics have further solidified her as a trusted voice in beauty and lifestyle. In 2025, Zoe partnered with Collection Cosmetics to launch a nostalgic concealer campaign inspired by her early YouTube days—bridging her past with her present audience.
Zoe Sugg’s Social Media Influence
Zoe Sugg’s influence extends far beyond YouTube. Her Instagram account, @zoesugg, boasts over 9 million followers, where she shares family life updates, cozy interiors, fashion, and parenting moments. Her secondary account, @zoella, serves as the hub for her brand’s inspirational content and community discussions.
On TikTok, Zoe has over 95,000 followers, using the platform casually to share fun, relatable moments—often revolving around motherhood and humor. Despite being one of the original influencers, she’s managed to stay relevant by embracing evolving platforms while staying true to her personality.
Zoe Sugg’s Impact on Digital Culture
Zoe Sugg didn’t just build a brand—she defined an entire generation of content creators. Her cozy aesthetic, pastel visuals, and candid approach to mental health made her a role model for young women navigating the digital age. She made vulnerability and self-care part of mainstream conversations long before it became trendy.
As one of the first British women to turn online fame into a lasting business empire, Zoe paved the way for influencers to become authors, entrepreneurs, and brand owners. She helped legitimize the influencer industry at a time when it was still in its infancy.
Zoe Sugg’s Family and Personal Life
Zoe’s close bond with her family remains a cornerstone of her life. Her brother, Joe Sugg, also achieved YouTube success and went on to appear in “Strictly Come Dancing.” The siblings have often collaborated, sharing a playful and supportive relationship that fans adore.
Despite facing controversies and online scrutiny, Zoe has remained graceful and grounded. Her openness about anxiety and self-doubt has earned her immense respect from followers who see her as authentic and relatable.
Zoe Sugg in 2025 – Where She Stands Today
In 2025, Zoe continues to evolve her content around family life, parenting, and home inspiration. Her YouTube vlogs, such as “Halloweek” and “Vlogmas,” are still fan favorites, showcasing her creative seasonal traditions. She remains active in collaborations, writing, and advocating for mental wellness.
While she uploads less frequently, Zoe’s audience continues to grow through her brand platforms, books, and business ventures. Her balance of personal growth, creativity, and entrepreneurial success makes her one of the few creators who’ve transitioned gracefully from YouTube fame to long-term legacy.
Zoe Sugg’s Most Popular Books
- Girl Online (2014)
- Girl Online: On Tour (2015)
- Girl Online: Going Solo (2016)
- Cordially Invited (2018)
- The Magpie Society: One for Sorrow (2020)
- The Magpie Society: Two for Joy (2021)
Frequently Asked Questions (FAQs)
What is Zoe Sugg’s real name?
Her full name is Zoë Elizabeth Sugg.
How old is Zoe Sugg in 2025?
She is 35 years old (born March 28, 1990).
Who is Zoe Sugg’s partner?
She has been in a relationship with Alfie Deyes since 2013. The couple has two children.
What is Zoe Sugg’s net worth?
As of 2025, Zoe Sugg’s net worth is estimated at around $8–10 million.
How many followers does Zoe Sugg have on Instagram?
She has over 9 million followers on her personal account @zoesugg.
What are Zoe Sugg’s most famous books?
Her “Girl Online” series remains her most iconic literary achievement, followed by her lifestyle guide “Cordially Invited.”
Conclusion – Zoe Sugg’s Enduring Legacy
Zoe Sugg’s story is more than a tale of internet fame—it’s about innovation, resilience, and transformation. From filming makeup tutorials in her bedroom to managing a digital media empire, Zoe has continuously adapted to new platforms and life stages while staying authentic.
In 2025, Zoe Sugg stands as a symbol of creative entrepreneurship, proving that digital beginnings can lead to lasting influence. Whether she’s vlogging about family life, writing a new book, or running her brand Zoella, she continues to inspire millions who grew up with her—and those just discovering her legacy today.
Her mantra of comfort, creativity, and connection has not only defined an era of YouTube but also continues to shape how creators build meaningful, long-term careers in the ever-evolving world of online media.
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