Maddie Lymburner – Fitness Journey, Career Highlights, YouTube Success & Lifestyle Tips

Maddie Lymburner is a Canadian fitness influencer, YouTuber, entrepreneur, and content creator best known for her wildly popular YouTube channel, MadFit. Over the last few years, Maddie has transformed the way millions of people approach fitness by making exercise accessible, fun, and effective—especially at home.

Born in 1995 in Ontario, Canada, Maddie grew up with a passion for dance and movement. What started as a personal interest in health and wellness turned into one of the most influential online fitness platforms in the world. This in-depth article covers everything you need to know about Maddie Lymburner—her journey to fame, personal life, career milestones, and the impact she has had on global fitness culture.

Maddie Lymburner – Quick Facts

• Full Name: Maddie Lymburner
• Age: 29 years (as of 2025)
• Date of Birth: 1995
• Birthplace: Ontario, Canada
• Nationality: Canadian
• Profession: Fitness blogger, YouTuber, entrepreneur
• YouTube Channel: MadFit
• Subscribers: 10.6 million (as of June 2025)
• Instagram: @maddielymburner – 242K+ followers
• Fitness Brand: MadFit, Madore Athletics, The MadFit App
• Marital Status: Married to Chris Hartwig
• Height: 5′6″ (approx.)
• Net Worth (estimated): $3–5 million
• Known For: At-home workouts, healthy recipes, approachable fitness content

Image Source: https://maddielymburner.co/

Early Life and Childhood

Maddie was born and raised in Waterdown, Ontario, Canada. From a young age, she had a natural interest in movement, beginning with dance lessons at the age of three.

Dance was her first passion, and she dedicated much of her childhood and teenage years to training in various dance styles. The discipline, precision, and creativity she developed as a dancer later became the foundation of her unique fitness approach. Maddie also grew up in a supportive environment that valued wellness and activity. These early influences shaped her understanding of the connection between body and mind, an idea that has continued to define her fitness philosophy.

Education and Shift to Fitness

Although Maddie’s formal education details are not extensively publicized, she has shared in interviews that her dance background gave her the foundational understanding of movement, posture, and rhythm.

She initially pursued dance and performance as a potential career path. However, as the fitness industry evolved and social media opened up new opportunities, Maddie began to see the potential for combining her passion for dance with functional fitness training. Her journey into fitness was gradual but purposeful—driven by a desire to help others feel empowered in their bodies and make exercise accessible to everyone, regardless of their experience or resources.

The Beginning of MadFit

Maddie started her YouTube channel, MadFit, in 2018 with the goal of sharing quick, effective, and no-equipment workouts.

She noticed that many people were intimidated by traditional gyms or lacked time for long workouts. To solve that problem, Maddie started filming short, apartment-friendly routines that required minimal space and equipment.

Her content gained massive traction during the COVID-19 pandemic in 2020 when millions of people were confined to their homes and searching for practical ways to stay fit. Maddie’s approachable and encouraging style resonated globally, turning MadFit into one of the most-watched fitness channels on YouTube.

MadFit YouTube Channel

As of June 2025, MadFit has grown into a powerhouse channel with 10.6 million subscribers and billions of total views.

Why MadFit Stands Out

• No-Equipment Workouts: Designed for people who want to exercise at home or in limited spaces.
• Time-Efficient Routines: Many of her workouts are between 10–20 minutes, perfect for busy schedules.
• Dance-Inspired Sessions: Her dance roots bring a unique flair to cardio routines.
• Beginner-Friendly Approach: Her instructions are clear and supportive, making her workouts accessible to all levels.
• Workout to Music: Maddie often creates workouts set to popular songs, adding an element of fun and rhythm.

MadFit also features routines like:

• Low-impact workouts
• Strength training circuits
• Full-body HIIT sessions
• Core-focused and flexibility routines
• Special series like “Ab Workouts for Swifties” inspired by pop culture

MadFit App and Other Ventures

To make her fitness programs more organized and accessible, Maddie launched The MadFit App.

The app allows users to:

• Access her entire library of workouts
• Sort routines by style, duration, and intensity
• Track progress and stay consistent
• Follow personalized plans based on their fitness goals

In addition to MadFit, Maddie is involved in:

• Madore Athletics: Her activewear and lifestyle brand
• Recipe E-books: Promoting plant-based and wholesome meals
• Collaborations: Working with wellness and fitness brands

Maddie’s Fitness Philosophy

Maddie emphasizes that fitness is for everyone. Her philosophy centers on:

• Consistency over perfection
• Movement as a form of self-care, not punishment
• Balancing workouts with healthy eating
• Creating a sustainable, enjoyable fitness routine

She often shares that being overly restrictive with diet or exercise can lead to burnout, a lesson she learned from her own experiences. Maddie encourages her audience to embrace moderation and to focus on long-term wellness rather than quick fixes.

Personal Life – Husband and Privacy

Maddie Lymburner married her long-time partner Chris Hartwig in a private backyard wedding in Toronto in October 2022. Despite her fame, Maddie prefers to keep her personal life relatively private. She has spoken in podcasts about prioritizing her mental health and setting boundaries by sharing less of her private experiences online. Her decision to step back from overly personal content has been praised by fans who respect her focus on authenticity and work-life balance.

Maddie Lymburner’s Approach to Diet and Wellness

Maddie has experimented with different diets over the years. She was once known for following a plant-based vegan diet, sharing oil-free and gluten-free recipes on her website and YouTube.

However, Maddie has since adopted a more flexible and balanced eating style, citing that strict diets made her feel unwell. She now promotes intuitive eating and encourages her audience to find what works best for their individual needs.

Her favorite recipes include:

• Homemade protein bars
• Smoothie bowls and juices
• Sweet potato tempeh tacos
• Air fryer chicken fajitas
• Baked salmon for weeknight dinner.

Height, Age, and Physical Stats

• Age: 29 years (born in 1995)
• Height: Approximately 5 feet 6 inches (1.67 m)
• Weight: Varies as per her healthy routine
• Fitness Level: Highly active with a focus on strength, flexibility, and functional movement

Her lean and strong physique reflects years of consistent training and a sustainable approach to wellness.

Image Source: https://x.com/

Maddie Lymburner on Social Media

Maddie has built a strong presence across multiple platforms:

• YouTube: MadFit – 10.6M+ subscribers
• Instagram: @maddielymburner – 242K+ followers
• Fitness IG: @madfit.ig – 2.3M+ followers
• TikTok: @maddielymburner – millions of likes for short workouts and tips
• Facebook: 9.6K+ followers
• X (Twitter): @maddielymburner – active with community updates

Impact During the COVID-19 Pandemic

The global lockdowns in 2020 made gyms inaccessible for millions. Maddie’s approachable at-home workouts helped countless individuals stay active and healthy during this challenging period. CBC News highlighted her as Canada’s top YouTube creator in 2020, recognizing her critical role in keeping people motivated to move during uncertain times.

Awards and Achievements

• Built one of the largest Canadian fitness channels on YouTube
• Featured by CBC, Toronto Life, Yahoo Lifestyle, Popsugar, Fit&Well and more
• Developed a global community that values accessible and realistic fitness
• Launched a successful fitness app and activewear line

Challenges and Personal Growth

Maddie has been open about her struggles with maintaining strict routines and the pressures of being in the fitness spotlight. She experienced phases where rigid diets and expectations negatively affected her well-being. Her honesty about these experiences has made her relatable to millions who face similar struggles. She often emphasizes the importance of mental health, self-compassion, and adaptability in fitness journeys.

Maddie Lymburner: Recent Highlights & Strategic Moves

While Maddie Lymburner’s rise via MadFit has already been well documented, recent developments show her evolving from fitness influencer into a holistic wellness entrepreneur. Below are the latest and noteworthy updates gleaned from recent interviews, media pieces, and profiles.

Webby Awards & Recognition in 2025

• In 2025, Maddie won the People’s Voice Award for the top Fitness, Health & Wellness Creator at the Webby Awards.
• In the “How MadFit Took Over Fitness” story by the Webby Awards, she credits her success to authenticity, consistency, and community connection, rejecting chasing algorithms in favor of showing up as her real self.

• Maddie shared a quote:

“Instead of chasing the algorithm, I focus on consistency, connection, and showing up as myself.” 

This recognition reinforced her brand identity as a creator whose appeal lies in realness rather than high-gloss production.

Turning the Living Room into a Fitness Movement

• In an article in VITA Magazine (April 2025), Maddie discussed how her early workouts in her living room evolved into a global fitness phenomenon. 
• When asked why her approach resonates, she emphasized “no fancy equipment or setup, just realness” and designed workouts for real people in real spaces.
• VITA also covers her activewear brand, Madore Athletics, emphasizing style, comfort, and community-first marketing (e.g., featuring real women as models). 
• Even after the pandemic, she believes the trend of at-home fitness is here to stay—partly because it removes barriers like commuting or social anxiety. 

Privacy, Boundaries & Creative Control

• In a January 2025 podcast interview, “Maddie Lymburner on Creating MadFit, Prioritizing Privacy”, she opens up about her strategy to keep certain parts of her life away from public scrutiny.
• She discusses how she had to scale back sharing intimate personal details in her content to protect mental well-being and maintain balance.
• She mentions that while people may want insight into every aspect, she chooses intentional sharing—prioritizing content that aligns with her mission and values. 

Evolving Workouts, Diet & Public Messaging

Workout Trends

• According to a fitness aggregator site, Maddie’s 2025 MadFit workout regimen includes a blend of strength, cardio, mobility and recovery routines tailored for home settings.
• Her signature style continues: no-equipment, body-weight training, dance workouts, low-impact variants, mobility flows. She emphasizes “consistency over intensity.”

Diet Philosophy

• She has publicly moved away from rigid veganism and now prefers a more flexible, mostly plant-based diet that allows occasional inclusion of clean animal protein sources to support performance.
• Past strict dieting experiences led her to shift toward balance, sustainability, and body responsiveness.

Public Messaging

• Maddie encourages a message of body positivity and strength over aesthetics.
• She frames MadFit as a safe, inclusive space—not just a fitness brand.
• In both her Webby interview and VITA cover, she highlights the importance of not overproducing content and staying close to the community’s needs. 

Challenges and Public Scrutiny

• As her popularity has grown, Maddie has faced expectations to share more of her private life. Her decision to step back from hyper-transparency reflects the tension many creators face between connection and boundary.
• She has acknowledged creative fatigue, algorithm pressures, and the danger of burnout, and one of her defensive strategies is to return to content she genuinely enjoys rather than what “performs.”
• Balancing content quality, consistency, and personal well-being remains an ongoing challenge — especially as the fitness and wellness landscape becomes more saturated.

How Her Brand Expansion Reflects Current Trends

Madore Athletics

• Her activewear line is not just a side brand—it aligns with her ethos: clothing that moves well, supports real bodies, is comfortable and stylish.
• The brand’s marketing choices (e.g., using real community members as models) indicate a shift away from curated perfection to relatability.

App Ecosystem & Community Building

• The MadFit App doubles as a content hub and accountability tool, giving users access to structured plans, tracking, and deeper content beyond YouTube.
• Her community-first approach—polls, feedback loops, shared calendars—ensures she stays responsive to what her audience truly wants.

Recognition & Cultural Impact

• Her Webby win is symbolic beyond awards: it positions digital fitness creators as cultural contributors, not just content makers.
• Media outlets increasingly refer to her as a case study in turning grassroots content into a multi-platform business.

FAQs About Maddie Lymburner

How did Maddie Lymburner get famous?

Maddie became famous for her practical, no-equipment workouts on her YouTube channel MadFit, which exploded in popularity during the pandemic.

What inspired Maddie Lymburner to start MadFit?

Her background in dance and a desire to make fitness simple and approachable inspired her to create the channel.

Who is behind MadFit?

Maddie is the founder and main creator of MadFit, though she now leads a team that supports the app and content production.

Is Maddie Lymburner vegan?

Maddie was vegan for a period but now follows a more balanced and flexible eating style.

What is Maddie Lymburner’s age and height?

She is 29 years old and approximately 5′6″ tall.

Who is Maddie Lymburner’s husband?

Maddie is married to Chris Hartwig.

What is Maddie Lymburner’s net worth?

Her estimated net worth is between $3–5 million, largely from YouTube, the MadFit App, brand collaborations, and other ventures.

Does Maddie Lymburner have kids?

As of 2025, Maddie and Chris do not have children.

Maddie Lymburner’s Legacy in the Fitness World

Maddie Lymburner has shown that fitness doesn’t need to be intimidating or inaccessible. By combining her dance background with practical routines, she has created a brand that inspires millions to move more and feel confident in their own bodies.

Her story—from a passionate dancer in Ontario to a global fitness icon with over 10 million YouTube subscribers—is proof that authenticity and consistency can create a lasting impact. As fitness continues to evolve, Maddie remains at the forefront by adapting her content, promoting inclusivity, and reminding her community that the journey to wellness is as important as the results.

Conclusion

Maddie Lymburner’s rise to fame is not just a success story about building a brand—it’s about transforming lives through accessible fitness. Her journey underscores the power of passion, resilience, and authenticity in the digital age. With millions of loyal followers, an ever-expanding library of workouts, and a growing business empire, Maddie continues to shape the future of online fitness and wellness. For anyone seeking guidance on starting or maintaining a fitness routine, Maddie’s story proves that consistent effort, balanced living, and a positive mindset are key ingredients to long-term health and happiness.