Aimee Song is one of the most recognizable names in the world of fashion and lifestyle blogging. Starting her career in 2008 as a student of Interior Architecture, Aimee transformed her passion for design into an international empire that spans blogging, social media influencing, fashion designing, and entrepreneurship. Over the years, she has become a pioneer for creators in the digital fashion space, proving that personal style, storytelling, and business acumen can coexist to build a powerful brand.
Born on December 10, 1987, in Los Angeles, California, Aimee grew up surrounded by the vibrant culture of the city that would later inspire her creative vision. Now at 37 years old, she continues to expand her influence not just in fashion but also in interior design, family-oriented lifestyle, and wellness. Her journey from a college blogger to a leading entrepreneur has inspired millions around the globe.
Early Life and Education
Aimee Song was raised in Los Angeles alongside her younger sister, Dani Song, who also went on to become a well-known influencer and blogger. Growing up, Aimee was drawn to art, colors, and design, which motivated her to pursue a degree in Interior Architecture at the Academy of Art University in San Francisco.
While studying, Aimee launched her blog Song of Style in 2008. Initially, it was a personal space to share her passion for interior design, but her followers were equally captivated by her sense of fashion. This unexpected interest from her audience laid the foundation for what would later become one of the most successful fashion blogs in the world.
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The Birth of “Song of Style”
The turning point in Aimee’s career came when her blog began receiving attention from global fashion enthusiasts and brands. Song of Style evolved from an interior design blog into a comprehensive fashion and lifestyle platform. Aimee’s keen eye for mixing high fashion with accessible street style resonated with readers who admired her authenticity and relatability.
Her blog not only showcased outfits but also provided styling tips, home decor ideas, travel diaries, and personal reflections. By consistently creating quality content, Aimee was able to transform Song of Style into a trusted brand name. This transition also helped her secure collaborations with luxury fashion houses, beauty brands, and lifestyle companies.
Rise to Global Influencer
As Instagram gained popularity, Aimee was one of the early adopters who leveraged the platform to amplify her brand. Her Instagram account, @aimeesong, now boasts over 7 million followers, making her one of the top fashion influencers in the world. Her posts combine personal moments, motherhood, behind-the-scenes glimpses of fashion weeks, collaborations, and everyday style.
Aimee’s consistent presence at major fashion events in New York, Paris, and Milan cemented her status as a global influencer. She has graced the front rows of shows by brands like Calvin Klein, Dior, and Valentino and often appears in leading fashion publications such as Vogue, Elle, Harper’s Bazaar, and WWD.
Fashion Designer and Entrepreneur
Aimee’s entrepreneurial spirit led her to launch her own fashion label, Amiya, which is designed and produced in Italy. Amiya embodies her signature style – timeless luxury with a modern twist. The brand includes tailored blazers, chic knitwear, and versatile everyday pieces designed for women who seek understated elegance.
Before Amiya, she also created her fashion line Song of Style, inspired by her blog’s aesthetic and her followers’ demand for her unique styling. Aimee’s success in merging fashion design with her influencer platform shows how social media creators can transform their personal brands into sustainable businesses.
Notable Collaborations and Achievements
Aimee Song has collaborated with a wide range of iconic brands. She has designed collections for Madewell, worked on home decor projects with Lulu and Georgia, and partnered with beauty brands like Tatcha and Coterie. These collaborations reflect her multifaceted interests and her ability to blend fashion with lifestyle.
Her achievements include being named to Forbes’ “30 Under 30” list in the category of Art and Style. She is also a New York Times bestselling author with her book Capture Your Style, which provides insights into building a personal brand on Instagram.
Home Decor and Interior Design Ventures
Aimee never abandoned her roots in interior architecture. Her collaborations with Lulu and Georgia in 2025 brought her back to her design roots, creating pieces that combine functionality with fashion-forward aesthetics. Her curated furniture collections are loved by those seeking stylish yet approachable home decor.
Her home tours, often shared on Instagram and YouTube, reveal her love for curved lines, muted tones, and family-friendly spaces that reflect her blend of minimalism and luxury.
Personal Life and Motherhood
While Aimee is known for her professional accomplishments, she also openly shares glimpses of her personal life. She is in a long-term relationship and is a proud mother of two young boys. Her journey through motherhood has added depth to her brand, as she shares authentic moments about parenting, wellness, and the challenges of balancing work and family.
She has been candid about managing her own eczema and her son Milo’s skin condition, advocating for clean skincare solutions and a mindful approach to wellness.
Social Media Presence
Aimee’s online presence spans multiple platforms:
- Instagram: @aimeesong – 7M+ followers
- TikTok: @aimeesong – 122K+ followers
- YouTube: Aimee Song – 350K+ subscribers
- X (formerly Twitter): @AIMEESONG – 59.8K+ followers
Her cross-platform strategy ensures that she engages with different audience demographics while maintaining her core brand voice.
Interviews and Media Highlights
Aimee’s candid conversations in interviews shed light on her mindset and values. In her 2025 appearance on Valeria Lipovetsky’s YouTube podcast, she opened up about early career struggles, dealing with imposter syndrome, and redefining success.
She spoke about the mental health challenges of being in the influencer spotlight, her experience with therapy, and the transformative Hoffman Process that helped her focus on personal growth. Aimee also shared insights about launching Amiya, returning to her love for interior design, and embracing aging with grace.
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| Image Source: https://www.latimes.com/lifestyle/ |
These interviews reveal that beyond the glamour, Aimee is committed to self-improvement and authenticity – qualities that resonate with her fans.
Aimee Song Net Worth
Aimee’s revenue streams include brand collaborations, her fashion brand Amiya, sponsored partnerships with leading companies, and her bestselling book. According to various reports, Aimee Song’s estimated net worth is in the multi-million-dollar range, reflecting her success as one of the most influential digital creators of her generation.
Aimee Song’s Legacy in the Influencer World
Aimee is often credited as one of the original fashion bloggers who shaped the modern influencer industry. Her ability to pivot from blogging to social media influencing, and then to entrepreneurship, demonstrates the evolution of digital creators in the last two decades. She has set an example for aspiring influencers by showing that staying true to one’s unique style and building trust with audiences can lead to long-lasting impact.
FAQs About Aimee Song
Why is Aimee Song famous?
Aimee Song is famous as one of the pioneering fashion bloggers who turned her blog Song of Style into a global brand. She is also celebrated for her collaborations with top fashion and lifestyle companies and for her label Amiya.Who is Aimee Song’s husband?
Aimee Song is in a long-term relationship and is a mother of two, but she keeps details about her partner relatively private.What is Aimee Song’s age?
Aimee Song was born on December 10, 1987, making her 37 years old.Does Aimee Song have kids?
Yes, Aimee Song is a proud mother of two boys, often sharing glimpses of family life on her social media.What is Aimee Song’s clothing brand?
Aimee Song is the creative director of Amiya, a luxury clothing brand designed and made in Italy. She previously launched Song of Style, her first fashion line.What is Aimee Song’s net worth?
Aimee Song’s net worth is estimated to be several million dollars, thanks to her successful influencer career, brand partnerships, and business ventures.Is Aimee Song related to Brenda Song?
No, Aimee Song and Brenda Song are not related; they simply share the same surname.What is “Song of Style by Aimee Song”?
It’s the name of Aimee’s original fashion and lifestyle blog that propelled her to fame and later evolved into a clothing line.Conclusion
Aimee Song’s journey from an interior architecture student to one of the world’s most influential fashion bloggers and entrepreneurs is a testament to vision, adaptability, and authenticity. Her story inspires aspiring influencers to believe that personal passion, when combined with strategic thinking and hard work, can create a lasting legacy.
As she continues to expand her work with Amiya, embrace motherhood, and share her insights through interviews and social platforms, Aimee Song remains at the forefront of the ever-changing world of fashion and digital media.
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