Danielle Bernstein is an American fashion designer, entrepreneur, author, and digital influencer who has transformed the world of fashion blogging into a multimillion-dollar empire. Born on May 28, 1992, in Great Neck, New York, Danielle is best known as the founder of the iconic fashion blog and brand WeWoreWhat. What started as a college side project documenting her New York City street style quickly evolved into one of the most recognizable fashion platforms in the United States. Today, Bernstein is not only a digital personality but also a respected designer, New York Times bestselling author, and business mogul with ventures spanning clothing, accessories, fragrance, philanthropy, and wellness.
Growing up in New York, Danielle was immersed in the city’s vibrant fashion scene from a young age. She attended the Fashion Institute of Technology (FIT) but left before completing her degree to pursue her career full-time. This decision proved pivotal—her unique eye for style, understanding of digital trends, and fearless entrepreneurial mindset helped her carve a name in an industry that was, at the time, still grappling with the rise of influencers.
Today, Danielle Bernstein is 33 years old and remains one of the most prominent voices in American fashion. Her ability to balance personal branding with large-scale business ventures makes her a role model for aspiring fashion entrepreneurs around the world.
Danielle Bernstein - Career
Danielle Bernstein’s career is a story of risk-taking, innovation, and persistence. She first launched WeWoreWhat in 2010 while studying at FIT. Initially, it was a personal style blog where she shared daily outfit inspirations. However, her relatable yet aspirational aesthetic caught the attention of both fashion enthusiasts and brands. Within just a few years, WeWoreWhat had grown from a passion project into a full-fledged business.
Her collaborations with major fashion retailers, including Macy’s, helped her solidify her status in the industry. She released her own clothing lines under her name and also introduced multiple categories such as swimwear, denim, overalls, and activewear. Each collection reflected her signature minimalist yet chic New York style. In addition, Danielle proved that she was not just a fashion influencer but also a savvy entrepreneur who understood supply chains, product development, and customer engagement.
By 2024, Bernstein took WeWoreWhat into the fragrance industry in partnership with Parlux, launching WeWoreWhat 001. This fragrance, a woody gourmand unisex perfume with cedarwood, fig, musk, and amber notes, represented her brand’s evolution beyond clothing. Danielle’s ability to expand across categories—while still maintaining brand identity—demonstrated her versatility and long-term vision in fashion and lifestyle.
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Alongside business ventures, Danielle also made her mark as an author. Her debut book, This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City, became a New York Times bestseller. In it, she shared her personal journey, the challenges of navigating the influencer industry, and the lessons she learned while building her empire.
Danielle Bernstein - WeWoreWhat
WeWoreWhat is Danielle Bernstein’s most recognized creation. What began as a blog has since grown into a global fashion brand with millions of loyal followers. The platform is a mix of e-commerce, social media influence, and lifestyle branding. It sells everything from dresses, overalls, and swimwear to shoes and now fragrances.
The success of WeWoreWhat lies in its ability to adapt. Initially focused on street style blogging, it transitioned into social media dominance, then into full-scale retail. Today, WeWoreWhat operates as a multi-category brand that competes with established fashion retailers while still retaining its influencer-led appeal.
Danielle’s personal Instagram account, which has over 3 million followers, plays a crucial role in WeWoreWhat’s success. Through direct engagement with her audience, Bernstein has been able to launch and scale products quickly. This direct-to-consumer approach has been one of her greatest strengths as a digital entrepreneur.
Danielle Bernstein - Parents and Early Life
Danielle Bernstein grew up in Great Neck, New York, in a Jewish family. While she often credits her New York upbringing for shaping her entrepreneurial spirit and sense of style, she has kept details about her parents relatively private. However, it is well known that her family has always supported her decision to leave college early to pursue her passion for fashion full-time.
Her early life in New York exposed her to the fast-paced nature of the city, which influenced her minimalist yet bold fashion sense. The constant energy of New York also instilled in her the hustle mentality that she later brought to her career.
Danielle Bernstein - Interviews and Videos
Over the years, Danielle Bernstein has become a sought-after guest for interviews, podcasts, and video features. Her journey from college student to fashion mogul resonates with many, and she has been invited to share her insights on entrepreneurship, fashion, social media, and personal branding across multiple platforms.
One of her most popular appearances was on The Skinny Confidential Him & Her Podcast, where Danielle opened up about her transformation from a fashion blogger into a business powerhouse. She discussed building WeWoreWhat, navigating controversies, and the challenges of being a female entrepreneur in a competitive industry. The interview gave listeners a behind-the-scenes look at her struggles and triumphs, making it one of the most revealing conversations she has ever had publicly.
She also appeared in The Ritual Diaries feature on Frenshe, where Danielle shared her lifestyle habits, routines, and how she balances work with self-care. This interview highlighted her commitment to maintaining mental health and wellness while running a business empire. It gave her audience a glimpse into the discipline required to balance a hectic New York lifestyle with a global fashion brand.
In 2023, Danielle sat down for an hour-long conversation on Melissa Wood Health’s podcast. The discussion, titled Navigating Relationships, Career and Self-Discovery with Danielle Bernstein, allowed her to talk openly about her personal life, relationships, and her path of self-growth alongside professional success. This interview resonated strongly with her fans, particularly women navigating similar life stages.
On YouTube, Danielle Bernstein maintains a personal channel with over 20,000 subscribers. Her content ranges from behind-the-scenes fashion shoots to personal vlogs, Q&A sessions, and brand launches. Videos like Danielle Bernstein, Entrepreneur and Founder of WeWoreWhat provide in-depth details about her career milestones, while lifestyle-focused uploads highlight her travels, events, and even day-to-day routines.
Her Instagram Reels also serve as mini video diaries, with millions of views across content that ranges from fashion try-ons and home décor to personal moments like her engagement to Cooper Weisman in 2025. Clips such as He Proposed on the Rooftop of Our Dream Home and 33 Years Young Today showcase her ability to connect with her audience in both personal and professional ways.
In November 2024, Danielle was heavily featured in interviews around the launch of WeWoreWhat 001, her debut fragrance created in collaboration with Parlux. Outlets like Daily Front Row and WWD ran exclusive interviews with her, where she explained the inspiration behind the scent and her vision for expanding the brand into beauty. These videos and written features highlighted how Danielle continues to reinvent herself and her business, showing that she’s more than just a fashion designer — she’s a lifestyle curator.
Her media presence, whether through long-form podcasts or short Instagram clips, has been a vital part of her brand identity. These appearances give her audience more than just fashion inspiration — they provide motivation, insight into entrepreneurship, and an authentic connection with her life.
Danielle Bernstein - Net Worth
Danielle Bernstein’s success as a designer, influencer, and businesswoman has made her one of the wealthiest figures in the influencer-turned-entrepreneur space. As of 2025, her estimated net worth is around $15 million.
Her wealth comes from multiple revenue streams, including her WeWoreWhat fashion line, collaborations with major retailers, book sales, fragrance partnerships, and social media endorsements. She also earns from speaking engagements, angel investments, and other entrepreneurial projects.
Danielle’s influence in the digital economy showcases how an individual can successfully monetize personal branding, proving that influencer-led businesses are here to stay.
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Danielle Bernstein - Relationships and Personal Life
Danielle Bernstein has always been open with her followers about her personal life. She has been romantically linked with several high-profile names in the past, but her most significant relationship in recent years has been with Cooper Weisman.
In October 2024, Bernstein revealed her relationship with Weisman, who has a background in finance and entrepreneurship. By June 2025, she announced her engagement to him in a heartfelt social media post, sharing that he proposed on the rooftop of their dream home. The couple frequently posts about their life together, vacations, and milestones, making them one of social media’s most-followed power couples.
Her openness about relationships has always made her relatable to fans, though it has also drawn significant media attention. Danielle has addressed the challenges of dating in the public eye, particularly as someone who lives much of her life on social media.
Danielle Bernstein - Controversies
No biography of Danielle Bernstein would be complete without mentioning her controversies. Throughout her career, she has faced criticism over claims of design plagiarism, handling of brand collaborations, and transparency in business practices. A dedicated Instagram account, WeOverWhat, was even created by critics who monitor her work and call out alleged issues.
In 2020, she also faced backlash for traveling during the COVID-19 pandemic after testing positive. Furthermore, some former collaborators have accused her of unfair practices.
Danielle has addressed these controversies by acknowledging her mistakes and pledging to learn from them. Despite criticism, she has maintained her loyal fan base and continued to grow her businesses, showing resilience and determination to push forward.
Danielle Bernstein - Husband
As of 2025, Danielle Bernstein is engaged to Cooper Weisman, who is often referred to by her fans as her future husband. The proposal in June 2025 marked a new chapter in her life, one that blends her professional achievements with her personal happiness.
Their engagement was widely celebrated online, with fans and fellow influencers congratulating the couple. While the official wedding date has not been revealed, Bernstein has already shared snippets of wedding planning and her excitement for the future.
Danielle Bernstein - Social Media Presence
Danielle Bernstein has built her empire largely through social media. Her accounts remain some of the most influential in the fashion industry.
- Instagram: @weworewhat with over 3.3 million followers
- Twitter (X): @DaniBernstein with over 1.8k followers
- YouTube: Danielle Bernstein with 20.6k+ subscribers
- LinkedIn: Danielle Bernstein with 25.3k+ followers
Her social media not only promotes her businesses but also gives fans an inside look at her personal life, travels, and behind-the-scenes moments. This transparency has been a key part of her success.
Danielle Bernstein - FAQs
How did Danielle Bernstein get famous?
Danielle Bernstein became famous by launching her fashion blog WeWoreWhat while in college, which quickly gained traction for its unique street-style coverage. Her use of Instagram to connect with fans and collaborate with brands propelled her into the spotlight.What are the allegations against Danielle Bernstein?
She has faced allegations of design plagiarism and criticism for business practices. She has also been under fire for her behavior during the COVID-19 pandemic.Who was Danielle Bernstein’s ex-boyfriend?
Before her relationship with Cooper Weisman, Danielle dated several individuals, though she kept most details private. However, some of her past relationships with fellow entrepreneurs and businessmen were covered in the media.How much does Danielle Bernstein make?
Danielle Bernstein’s income comes from multiple sources including her fashion line, collaborations, book sales, and endorsements. She reportedly makes millions annually, with her estimated net worth at $15 million in 2025.Is Danielle Bernstein married?
She is not yet married but got engaged to Cooper Weisman in June 2025.What is Danielle Bernstein’s book about?
Her book, This is Not a Fashion Story, shares her journey from a fashion blogger to an entrepreneur, offering insights into her successes, failures, and lessons learned in the fashion industry.Conclusion
Danielle Bernstein’s journey from a college fashion blogger to a multimillionaire entrepreneur is one of the most inspiring stories in modern fashion. With her brand WeWoreWhat, she has redefined what it means to be an influencer-turned-businesswoman. Her ventures across clothing, fragrance, and publishing showcase her entrepreneurial vision, while her ability to maintain a massive fan base proves her influence in the digital era.
Though her career has not been without controversies, Danielle’s resilience and determination continue to set her apart in an industry where trends change quickly. Today, she stands as a role model for aspiring fashion designers and entrepreneurs who want to blend creativity with business acumen. As she prepares for her next chapter—both personally with her upcoming marriage and professionally with the continued expansion of her brand—Danielle Bernstein remains a powerful force in global fashion.
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