Sascha Barboza, popularly known as Sascha Fitness, is one of the most influential Latin American fitness entrepreneurs and health coaches. Born on December 19, 1984, in Maracaibo, Venezuela, Sascha has transformed from a passionate fitness enthusiast to the Co-Founder and Co-CEO of Sascha Fitness Corp, a globally recognized supplement company. With over 5.8 million followers on Instagram and a massive audience across TikTok, YouTube, and other platforms, she has inspired millions to lead healthier and more active lives.
Beyond social media fame, Sascha is also a best-selling fitness book author, a public speaker, and an empowering voice for women balancing careers, motherhood, and wellness. Her journey from humble beginnings to becoming a household name in the fitness industry is as inspiring as it is impactful.
Early Life and Family Background
Sascha Barboza was born to Peggy Schmidt in Maracaibo, Venezuela. Growing up, she developed a keen interest in sports and physical activity, which later became the cornerstone of her career.
She shares a close bond with her sister Jessica Barboza, a former beauty queen and model. The two sisters have often been admired for their mutual support in both personal and professional endeavors. Despite her global success, Sascha continues to cherish her Venezuelan roots and credits her upbringing for instilling discipline, resilience, and a strong work ethic.
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Age and Personal Life
As of 2025, Sascha Barboza is 40 years old. She currently resides in Miami, Florida, where she manages her growing business empire. Sascha is married to Andrés Ordóñez, who has been a source of strength and support throughout her entrepreneurial journey. Together, they share a fulfilling life as business partners, parents, and fitness advocates.
Her ability to balance a thriving career with family life has made her a relatable figure to her audience, especially women who strive to juggle multiple roles without compromising their personal aspirations.
Education and Entry into Fitness
Sascha’s journey into the fitness industry began long before social media fame. Passionate about health and well-being, she became a certified personal trainer and specialized in nutrition to guide others toward healthier lifestyles.
In the early stages of her career, she started a fitness blog in Venezuela, which became a valuable resource for people seeking advice on exercise routines, diet plans, and holistic health. Her approachable and science-backed guidance helped her gain trust and recognition, eventually laying the foundation for the Sascha Fitness brand.
Rise to Fame: The Birth of Sascha Fitness
Sascha’s fame skyrocketed when she transitioned from blogging to social media platforms like Instagram (@saschafitness), where she now has over 5.8 million followers. Her authentic approach, transparent sharing of personal experiences, and expert tips on fitness and nutrition resonated with a global audience.
She leveraged her growing online influence to launch Sascha Fitness Corp, a company dedicated to providing high-quality health supplements. Her mission was to empower people worldwide to achieve their best selves through effective and safe products.
Sascha Fitness Corp – Building a Global Health Brand
As the Co-Founder and Co-CEO of Sascha Fitness Corp, Sascha leads a brand that has become synonymous with premium fitness and wellness products. The company offers a range of supplements, protein powders, gut health products, and vitamins, all designed to support holistic health.
Sascha’s deep understanding of nutrition, combined with her dedication to quality and innovation, has helped the brand expand internationally. Today, Sascha Fitness Corp serves customers across the United States, Latin America, and beyond, earning recognition as a trusted name in the wellness industry.
Best-Selling Fitness Books
Sascha is not only an entrepreneur but also a prolific fitness book author. Her books have become best-sellers in Latin America and among Spanish-speaking communities worldwide. These publications focus on practical strategies for achieving sustainable weight loss, building strength, and adopting a healthier relationship with food.
Her writing is known for being relatable and scientifically grounded, making her a go-to expert for people who want credible and actionable fitness advice.
Social Media Presence
One of the pillars of Sascha’s global success is her dynamic presence on social media. Across platforms, she engages with her audience through educational posts, motivational stories, and glimpses into her personal life.
- Instagram (@saschafitness): 5.8M+ followers – A hub for fitness tips, family moments, product launches, and personal reflections.
- TikTok (@saschafitness): 1.1M+ followers – Short, engaging content showcasing workouts, nutrition advice, and humor.
- YouTube: A platform where Sascha shares in-depth discussions, fitness routines, and lifestyle content.
- LinkedIn: As a Co-CEO, she shares insights into entrepreneurship and women’s leadership.
Her commitment to authenticity and education has helped her build a loyal community that values her expertise and trusts her brand.
Public Speaking and Conferences
Beyond her digital platforms, Sascha has made a mark as a public speaker and wellness advocate. She has delivered keynote speeches and participated in conferences across Latin America and the United States, discussing topics such as:
- The importance of nutrition for long-term health
- Empowering women in the fitness industry
- Balancing family, business, and personal well-being
- Mental health and its connection to physical fitness
Her speaking engagements have inspired thousands to pursue healthier lifestyles and achieve personal and professional growth.
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Sascha Barboza’s Approach to Fitness and Nutrition
Sascha’s approach is centered on evidence-based nutrition and realistic fitness practices. She emphasizes the importance of consistency over quick fixes and promotes a balanced lifestyle that includes:
- Whole foods and proper supplementation
- Regular strength training and cardio workouts
- Adequate rest and stress management
- Mindful eating and sustainable weight management
Her philosophy reflects the belief that fitness is not just about physical appearance but about overall well-being.
Net Worth and Business Achievements
Sascha Barboza’s success as a fitness entrepreneur and influencer has significantly contributed to her wealth. While exact figures may vary, her estimated net worth is in the multi-million-dollar range, stemming from her supplement company, book sales, public appearances, and brand partnerships.
Her business achievements have positioned her as a leading figure in the health and fitness sector, particularly within the Latin American community.
Personal Insights and Motherhood
Sascha often shares personal stories about her experiences as a mother and entrepreneur. Her transparency about the challenges of balancing family responsibilities with business growth resonates deeply with her followers.
She also talks about overcoming personal hurdles, such as maintaining mental health amid public scrutiny and managing the demands of an expanding global brand. These candid conversations have strengthened her connection with her audience, making her more than just a public figure—she’s a relatable role model.
Awards and Recognition
Sascha has received widespread recognition for her contributions to fitness, entrepreneurship, and women’s empowerment. While she prefers to focus on her mission rather than accolades, her influence has been highlighted by media outlets, health organizations, and business forums.
Sascha Barboza’s Impact on the Fitness Industry
Sascha has transformed the way millions of people perceive fitness and nutrition. By combining expert knowledge, entrepreneurial vision, and personal authenticity, she has inspired individuals around the world to take control of their health. Her legacy extends beyond physical transformation; she has helped foster a global community that values education, discipline, and balance in health and fitness.
Future Plans
Looking ahead, Sascha aims to continue expanding Sascha Fitness Corp internationally, launch innovative health products, and use her platform to advocate for wellness education. She remains committed to her mission of helping people achieve healthier and more fulfilling lives.
FAQs about Sascha Barboza
Who is Sascha Barboza?
Sascha Barboza, widely known as Sascha Fitness, is a Venezuelan-born fitness entrepreneur, author, and social media influencer. She is the Co-Founder and Co-CEO of Sascha Fitness Corp.How old is Sascha Barboza?
She was born on December 19, 1984, making her 40 years old in 2025.What is Sascha Barboza’s net worth?
While exact figures are private, her estimated net worth is in the multi-million-dollar range, driven by her supplement business, book sales, and speaking engagements.Is Sascha Barboza married?
Yes, she is married to Andrés Ordóñez.What is Sascha Barboza’s height?
Although specific height details are not widely publicized, she is known for her strong and athletic physique.Why is Sascha Barboza famous?
She gained fame for her fitness coaching, entrepreneurship, and authorship, as well as for creating a global health and supplement brand.Conclusion
Sascha Barboza’s journey from a passionate personal trainer in Venezuela to the Co-CEO of a global fitness brand is a testament to the power of vision, hard work, and authenticity. Through her entrepreneurial ventures, educational content, and motivational outreach, she has impacted the lives of millions, encouraging them to embrace healthier and more balanced lifestyles.
Her story exemplifies that success in the fitness world goes beyond aesthetics—it’s about building communities, sharing knowledge, and empowering others to reach their potential. As she continues to expand her influence, Sascha Fitness remains a beacon of inspiration for health enthusiasts, entrepreneurs, and women leaders worldwide.
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