Negin Mirsalehi – Biography, Age, Career, Net Worth, Husband, Ethnicity & More

Negin Mirsalehi is a globally recognized Dutch-Iranian fashion influencer, entrepreneur, and beauty mogul. Best known as the co-founder of Gisou, a world-famous honey-infused haircare brand, she has built an empire by blending her family’s six-generation beekeeping heritage with modern-day digital influence.

With over 7 million Instagram followers, 1.2 million TikTok followers, and nearly 500,000 YouTube subscribers, Negin is not just a social media celebrity but also a highly successful businesswoman and a role model for aspiring female entrepreneurs.

This in-depth article explores Negin Mirsalehi’s biography, early life, career, family, Gisou journey, net worth, ethnicity, husband, and much more. We’ll also answer some of the most-asked questions about her to give you a comprehensive insight into the woman behind the global brand.

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Negin Mirsalehi – Age, Early Life & Background

Negin Mirsalehi was born in 1988 in Amsterdam, Netherlands, making her 37 years old in 2025. She is of Dutch-Iranian ethnicity, with her parents originally hailing from Iran. Her multicultural upbringing in the Netherlands exposed her to both European and Middle Eastern traditions, shaping her unique outlook on life, fashion, and business.

Negin pursued higher education at the Vrije Universiteit Amsterdam (VU University Amsterdam), where she earned a Master’s degree in Marketing. This academic background played a crucial role in her later success as a digital influencer and brand founder.

Growing up, Negin was deeply influenced by her family’s longstanding beekeeping tradition spanning six generations. This connection to bees and honey became the foundation of her later venture—Gisou, which means “golden locks” in Persian.

Negin Mirsalehi’s Ethnicity & Cultural Roots

Many people often ask, “Is Negin Mirsalehi Persian?” The answer is yes—her family is of Iranian (Persian) origin, though she was born and raised in the Netherlands. Negin often speaks about how her Persian heritage has enriched her life and inspired her commitment to sustainable beauty. The respect for nature and love for beekeeping passed down by her father played a pivotal role in shaping the values behind Gisou’s eco-conscious products.

Negin Mirsalehi – Rise as a Fashion Blogger & Influencer

Negin’s journey to fame began in 2012, when she started sharing her style, beauty tips, and travel experiences through her blog and social media platforms. At the time, Instagram was still in its early days, but Negin leveraged it to connect with a growing community of fashion enthusiasts.

By the mid-2010s, her effortlessly chic looks and glossy long hair had become her signature, earning her collaborations with top global brands. Her authenticity and storytelling approach quickly set her apart from other influencers. In 2018, Forbes recognized her in its “30 Under 30 – Europe – Art & Culture” list, highlighting her as one of the most influential digital creators in the fashion and beauty space.

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Gisou – A Brand Born from Beekeeping Heritage

One of the defining chapters of Negin’s career is the launch of Gisou in 2015, alongside her partner Maurits Stibbe. The brand was born from Negin’s desire to share the power of honey in haircare, a secret she learned from her father’s beekeeping.

Gisou’s hero product, the Honey-Infused Hair Oil, became an instant sensation worldwide. Today, Gisou has expanded into a full line of honey-based beauty and haircare products, including shampoos, masks, and glosses. What makes Gisou unique is its commitment to sustainability and bee conservation. Negin and her team actively work to raise awareness about the importance of bees in our ecosystem while promoting eco-friendly packaging and sourcing.

In recent years, Gisou has achieved major milestones:

• Global pop-ups in New York, Los Angeles, London, and Miami.
• Partnerships with top beauty retailers like Sephora.
• Collaboration with Rosie Huntington-Whiteley as global brand ambassador.
• Viral success on TikTok with its hair oil and ceramide mask.

This blend of heritage, innovation, and sustainability has made Gisou one of the most loved brands among Gen Z and Millennials.

Negin Mirsalehi’s Personal Life – Husband & Family

Another widely searched question is about Negin Mirsalehi’s husband. Negin has been in a long-term relationship with Maurits Stibbe, who is also her business partner and co-founder of Gisou. The couple’s strong personal and professional bond has often been admired by fans.

Negin and Maurits welcomed their first child in 2022, after sharing their emotional journey with infertility struggles on YouTube. Their openness about this topic has inspired many of their followers.

The family currently lives in Amsterdam but often travels worldwide for work and leisure, sharing glimpses of their life on social media.

Negin Mirsalehi’s Career Beyond Influencing

While Negin started as a fashion influencer, her influence now extends far beyond Instagram posts. She has built a multifaceted career that includes:

• Entrepreneurship: Co-founder of Gisou, now a globally recognized haircare brand.
• Public Speaker: Negin often participates in panels and conferences on topics such as sustainable beauty, entrepreneurship, and influencer marketing.
• Advocate for Bee Conservation: Through Gisou’s initiatives, she champions causes that protect bees and their habitats.
• Content Creator: Negin continues to post weekly vlogs on her YouTube channel, sharing behind-the-scenes moments of her life as a mom, entrepreneur, and influencer.

Negin Mirsalehi on YouTube & Social Media

Negin’s influence is amplified by her strong social media presence:

• Instagram (@negin_mirsalehi): Over 7 million followers, where she shares fashion looks, Gisou launches, and personal life updates.
• TikTok (@neginmirsalehi): Over 1.2 million followers with more than 9 million likes, where she posts beauty tutorials, brand content, and fun moments.
• YouTube: With nearly 500,000 subscribers, her channel is filled with weekly vlogs covering her pregnancy journey, daily routines, and entrepreneurship experiences.
• Facebook: 160K followers.
• Official Website: neginmirsalehi.com, where she blogs about fashion, beauty, and travel.

Her social platforms not only keep fans connected but also serve as powerful marketing tools for Gisou.

Negin Mirsalehi’s Net Worth

A frequent query is, “How rich is Negin Mirsalehi?” As of 2025, her estimated net worth exceeds $40 million, driven by her equity in Gisou, brand partnerships, and investments. In a notable moment early in her career, Negin famously turned down an $800,000 brand ambassadorship to maintain creative independence. That bold decision paved the way for her to build her own brand, proving her foresight as an entrepreneur.

Negin Mirsalehi’s Fashion & Beauty Influence

Negin is often credited with popularizing effortlessly chic street style and natural glam looks on social media. Her signature honey-gloss hair is one of the most imitated styles, with hairstylists worldwide breaking down how to achieve her balayage-highlighted brunette shade. She regularly attends high-profile fashion events such as Paris Fashion Week and collaborates with luxury brands like Dior, Valentino, and Prada.

Awards & Recognition

Negin’s achievements have been acknowledged through numerous accolades, including:

• Forbes 30 Under 30 – Europe (2018) in the Art & Culture category.
• Named one of the Top Female Entrepreneurs to Watch (2025) by Grazia.
• Recognized by Glossy 50 (2024) for innovation in beauty and sustainability.
• Featured in major publications like Vogue, Harper’s Bazaar, Cosmopolitan, and WWD.

Negin Mirsalehi – Real Life Challenges & Advocacy

While Negin’s life often appears glamorous on Instagram, she has been candid about her personal challenges. Her openness about infertility struggles and sharing her pregnancy journey on YouTube resonated deeply with her followers, making her a relatable figure. She also uses her platform to support bee conservation efforts, advocating for biodiversity and environmental protection.

FAQs About Negin Mirsalehi

Is Negin Mirsalehi Persian?

Yes, Negin Mirsalehi is of Persian (Iranian) heritage, though she was born and raised in Amsterdam, Netherlands.

Why is Negin Mirsalehi famous?

She rose to fame as a fashion influencer and later became a successful entrepreneur by co-founding Gisou, a honey-infused haircare brand.

Who is Negin Mirsalehi’s husband?

Negin’s husband and long-time partner is Maurits Stibbe, who also co-founded Gisou with her.

Does Negin Mirsalehi have children?

Yes, Negin and Maurits welcomed their first child in 2022.

How old is Negin Mirsalehi?

Negin was born in 1988, making her 37 years old in 2025.

What is Negin Mirsalehi’s net worth?

As of 2025, her net worth is estimated at over $40 million, thanks to her entrepreneurial ventures and influence.

Where can I find Negin Mirsalehi online?

She is active on Instagram (@negin_mirsalehi), TikTok (@neginmirsalehi), YouTube, and her official website neginmirsalehi.com.

Conclusion – A Modern Icon of Beauty, Entrepreneurship & Sustainability

Negin Mirsalehi’s story is a testament to how passion, cultural heritage, and innovation can come together to create a global success story. From her early days as a blogger in Amsterdam to becoming one of the most influential figures in fashion and beauty, she has remained authentic and purpose-driven.

Her journey shows that embracing one’s roots—in her case, a deep connection to beekeeping—can be the key to building something meaningful. With Gisou, Negin not only revolutionized haircare but also championed sustainability and bee conservation. As she continues to expand her brand and inspire millions worldwide, Negin Mirsalehi stands as a true icon of modern entrepreneurship and conscious beauty.