Alix Earle has quickly become one of the most recognizable faces in the world of social media and digital entertainment. Known for her relatable “Get Ready With Me” videos on TikTok, her candid lifestyle vlogs, and her ability to send products flying off the shelves in what’s now called the “Alix Earle Effect,” she has built a brand that merges authenticity, fashion, and influence. At just 24 years old, Alix is not only one of the most influential internet personalities of her generation but also a businesswoman, podcast host, and cultural trendsetter.
In this article, we’ll dive into Alix Earle’s age, family, parents, boyfriend, podcast, net worth, height, and her rise to fame. We’ll also answer some of the most common questions people ask about her while exploring how she became a household name in the social media landscape.
Alix Earle – Early Life and Education
Alix Ashley Earle was born on December 16, 2000, in Monmouth County, New Jersey. She grew up in an affluent family, often described as a construction dynasty family, which gave her a comfortable lifestyle. Despite her privileged background, Alix’s relatability and down-to-earth content style is one of the reasons she resonates so strongly with her followers.
For her schooling, Alix attended Red Bank Catholic High School in New Jersey, where she was known for being outgoing and creative. After high school, she moved to Florida to attend the University of Miami, Miami Herbert Business School, where she studied marketing. During her time at university, she began experimenting with content creation more seriously, eventually leading to her explosive TikTok success.
Her combination of East Coast roots, South Florida vibes, and honest storytelling style set the stage for her career as a relatable digital creator
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Alix Earle – Rise to Fame on TikTok
Alix began posting lifestyle and beauty-related videos on TikTok (@alixearle), where she now has 7.5 million followers. Her big break came from her “Get Ready With Me” (GRWM) videos, where she walks her audience through her daily routines — whether it’s makeup, skincare, or a night out.
What made her content different? She was brutally honest. Alix didn’t just show the polished final look; she talked about acne struggles, mental health, anxiety, and even bad days. Her followers felt like they were getting the unfiltered version of Alix, which helped her stand out in a world of curated, picture-perfect influencers.
Soon, her followers noticed a trend: whenever Alix recommended a product — whether it was a bronzer, foundation, or fashion brand — it sold out almost immediately. This phenomenon became known as the “Alix Earle Effect,” proving her powerful influence over Gen Z and Millennial audiences.
Alix Earle – Instagram and YouTube Presence
Beyond TikTok, Alix also built an impressive following on Instagram (@alix_earle) where she has 4.5 million+ followers. Her Instagram is a blend of lifestyle snapshots, high-end fashion collaborations, and personal moments with family, friends, and her boyfriend, NFL player Braxton Berrios.
On YouTube (Alix Earle), she has 218K+ subscribers. Her videos are longer, more in-depth looks into her life, including Q&A sessions, travel vlogs, and personal reflections. She has also shared her experiences dealing with anxiety, helping normalize conversations around mental health in the influencer community.
Alix Earle – The Podcast “Hot Mess with Alix Earle”
In addition to her social media success, Alix is the host of “Hot Mess with Alix Earle” on Spotify and other streaming platforms. The podcast quickly became a hit, giving fans a chance to hear longer-form content directly from Alix.
Her podcast covers:
- Stories from her life as a 20-something navigating fame.
- Behind-the-scenes moments of her influencer lifestyle.
- Relationship advice and candid chats about dating.
- Guest appearances from friends, influencers, and celebrities.
With millions of views and downloads, the podcast solidified Alix as more than just a TikTok star — she’s a full-blown media personality.
Alix Earle – Dancing with the Stars 2025
In 2025, Alix Earle’s career reached another milestone when she joined Season 34 of Dancing with the Stars. She was paired with professional dancer Val Chmerkovskiy, and her participation brought a surge of younger audiences to the show.
Her DWTS journey was heavily covered in the press, with outlets like People, Daily Express, USA Today, and The Miami Hurricane highlighting her performances, style, and behind-the-scenes moments. Her boyfriend Braxton Berrios was often spotted cheering her on, further amplifying media coverage of her personal life.
Alix Earle – Personal Life and Boyfriend
One of the most searched topics about Alix Earle is her relationship with Braxton Berrios, an NFL wide receiver. The couple’s relationship has been the subject of much media attention, and they often share glimpses of their life together on social media.
While fans love seeing Alix and Braxton together, the influencer is careful about maintaining balance between her private life and online persona. She has mentioned in interviews and on her podcast that while she loves sharing parts of her life, she also values keeping certain things just for herself and her close circle.
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Alix Earle – Age, Height, and Physical Appearance
- Age: 24 years (born December 16, 2000)
- Height: 5 feet 6 inches (approx. 1.67 m)
- Weight: Around 55 kg (121 lbs)
- Hair Color: Blonde
- Eye Color: Blue
Her natural beauty combined with her authenticity has made her a sought-after partner for fashion and beauty brands.
Alix Earle – Family and Parents
Alix comes from a wealthy family background. Her father is Thomas Earle, a successful construction company owner in New Jersey, and her mother is Alisa Earle. While she acknowledges her privileged upbringing, Alix has openly said that her career and online success come from her own work, creativity, and relatability.
Her close relationship with her family is evident, as she often shares moments with them on her social channels.
Alix Earle – Net Worth and Salary
As of 2025, Alix Earle’s net worth is estimated at $5 million to $7 million.
Her income sources include:
- Sponsored posts and brand collaborations (L’Oréal, Benefit Cosmetics, True Religion Jeans, etc.)
- Podcast sponsorships and streaming revenue.
- YouTube ad revenue.
- Personal brand collaborations (including her work with SipMARGS canned margarita brand).
Her ability to sell out products instantly means she commands some of the highest sponsorship rates among influencers in her category.
Alix Earle – Career Achievements
- The Alix Earle Effect: Turning products into viral sell-outs overnight.
- Podcast Success: Hosting one of the most streamed lifestyle podcasts in the U.S.
- Dancing with the Stars: Competing in Season 34, boosting her mainstream recognition.
- Brand Collaborations: Partnering with high-profile beauty, fashion, and beverage companies.
- Social Media Dominance: Amassing over 13M+ followers across TikTok, Instagram, and YouTube.
Frequently Asked Questions about Alix Earle
Why is Alix Earle so famous?
Alix became famous for her relatable “Get Ready With Me” videos on TikTok, where she combines honesty about her life with beauty and lifestyle content.
Why did Alex Cooper drop Alix?
This refers to speculation around Alix’s collaborations with other influencers, particularly within the “Call Her Daddy” podcast community. However, Alix remains focused on her own brand with “Hot Mess with Alix Earle.”
Was Alix Earle in Happy Gilmore 2?
No, Alix Earle has not acted in Happy Gilmore 2. The confusion likely stems from rumors online.
Is Alix Earle from a wealthy family?
Yes, Alix comes from a wealthy family in New Jersey, with her father running a successful construction company.
Who is Alix Earle’s boyfriend?
Alix is dating Braxton Berrios, an NFL wide receiver.
How tall is Alix Earle?
She is approximately 5 feet 6 inches tall.
What is Alix Earle’s net worth?
Her net worth is estimated at $5 million to $7 million as of 2025.
Alix Earle – Influence on Pop Culture
Alix Earle is more than just a social media star. She represents a shift in how audiences interact with influencers. Instead of chasing perfection, fans crave real, raw, and relatable personalities. Alix has mastered this balance, making her one of the most influential Gen Z creators today.
Her collaborations, podcast, DWTS appearance, and growing business ventures ensure that her influence will only continue to expand in the coming years.
Conclusion
Alix Earle’s journey from a New Jersey girl to a TikTok megastar, podcast host, and Dancing with the Stars contestant is nothing short of inspiring. With her authenticity, relatability, and massive influence over trends and products, she’s not just a social media influencer — she’s a cultural phenomenon.
Whether it’s her age, boyfriend, podcast, or net worth, fans can’t get enough of Alix Earle. And with her career still on the rise, the Alix Earle Effect is likely to remain a major force in beauty, fashion, and digital culture for years to come.
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