Kristina Romanova: The Complete Story of the Model Behind Avicii's "Wake Me Up"
Kristina Romanova built one of the more memorable modelling careers of the early 2010s, walking for some of fashion's biggest houses before becoming globally recognisable through one of the decade's most-watched music videos. More than a decade later, she's shifted from runway model to businesswoman, running her own beauty and wellness brand. Here's her full story.
Who Is Kristina Romanova?
Kristina Romanova is a Russian fashion model, born on June 11, 1994, in Volgograd, Russia. She stands 1.80 metres (5 feet 11 inches) tall, with brown hair and blue eyes. Today, she also serves as CEO and creative director of Aman Essentials, a beauty, fragrance, and wellness product line.
How Kristina Romanova Broke Into Modelling
Kristina's modelling career began at just 16 years old, when she was recruited and moved to New York City, a former dancer stepping into an entirely new industry. Her debut season was remarkably strong: she chalked up 23 runway shows in her very first fashion season, a lineup that included Ralph Lauren, Marc Jacobs, Jil Sander, Dolce & Gabbana, Alexander McQueen, Jean Paul Gaultier, and Yohji Yamamoto. She's since gone on to walk for additional major names, including Moschino, Alberta Ferretti, and Dries Van Noten, and has served as the face of brands such as Anna Sui, Vera Wang, Marc Jacobs, and Coach Inc.
Example: How "Wake Me Up" Turned Kristina Into a Global Face
A clear example of how Kristina's career expanded beyond the runway came in 2013, when she starred in the official music video for Avicii's breakout single "Wake Me Up," alongside fellow model Laneya Grace. The video, directed by Mark Seliger and released as a cross-promotion with Denim & Supply by Ralph Lauren, followed a young woman's journey of self-discovery and freedom, resonating with an entire generation of viewers. It went on to accumulate close to 2 billion views on YouTube, turning Kristina into a recognisable face well beyond the fashion industry itself, and cementing "Wake Me Up" as one of the defining pop-EDM tracks of its era. This example shows how a strong modelling career can cross over into music and mainstream pop culture, giving a model reach far beyond traditional fashion audiences.
Advocacy Work: Humans of Fashion
In the wake of the broader MeToo movement, Kristina partnered with fellow model Antoniette Costa to launch Humans of Fashion, a nonprofit organisation and companion app aimed at addressing mental health struggles, abuse, and misconduct within the modelling and fashion industries. The initiative reflects a shift among many models of her generation toward using their platforms to push for structural change within an industry often criticised for its treatment of young talent.
From Model to CEO: Aman Essentials
In recent years, Kristina has moved into the business side of fashion and wellness as CEO and creative director of Aman Essentials, a beauty and lifestyle brand. Under her leadership, the brand has embraced a "slow fashion" philosophy centred on ethical production and waste reduction, alongside a broader focus on inclusivity and body positivity. She oversees the brand from design through marketing, and remains active on social media sharing her creative process and the ethical practices behind the company.
Kristina Romanova's Personal Life
Kristina has been in a relationship with Russian real estate developer Vladislav Doronin, CEO of Aman Resorts, since around 2014 to 2015. The couple share two children together. Her 30th birthday was marked with an elaborate multi-day celebration in Marrakech, Morocco, including events at the Amanjena resort and a performance by Christina Aguilera, with Kristina reportedly arriving at one event carried in on a palanquin amid fireworks.
Watch: Avicii - "Wake Me Up" Official Music Video
FAQs
Who is Kristina Romanova?
Kristina Romanova is a Russian fashion model and businesswoman, known for walking major runways since 2010 and for starring in Avicii's "Wake Me Up" music video, and now serving as CEO of Aman Essentials.
What brands has Kristina Romanova worked with?
She has been the face of Anna Sui, Ralph Lauren, Vera Wang, Marc Jacobs, and Coach, and has walked runways for Alexander McQueen, Jean Paul Gaultier, Moschino, Dolce & Gabbana, and Dries Van Noten, among others.
What music video did Kristina Romanova appear in?
Kristina starred in Avicii's 2013 music video for "Wake Me Up," alongside model Laneya Grace, which has accumulated nearly 2 billion YouTube views.
Who is Kristina Romanova's partner?
Kristina has been in a relationship with Russian real estate developer Vladislav Doronin, CEO of Aman Resorts, since around 2014 to 2015. They have two children together.
What is Kristina Romanova's current business?
She is CEO and creative director of Aman Essentials, a beauty, fragrance, and wellness brand focused on ethical, slow-fashion production.
People Also Ask
What is Humans of Fashion?
Humans of Fashion is a nonprofit organisation and app co-founded by Kristina Romanova and Antoniette Costa, aimed at addressing mental health issues and abuse within the modelling and fashion industries.
How old was Kristina Romanova when she started modelling?
Kristina was recruited for modelling and moved to New York City at just 16 years old, debuting at BCBG in 2010.
Where is Kristina Romanova from?
Kristina Romanova was born in Volgograd, Russia.
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