Early Life and Humble Beginnings
Born Jesinta Campbell in 1991 on the sun-kissed Gold Coast, Jesinta’s early years were shaped by a grounded, close-knit family. Her parents, Valerie and Andrew Campbell, fostered curiosity and creative independence, supporting Jesinta’s childhood interests in performing arts, sports, and fashion. A graduate of Silkwood School and Aquinas College, she stood out not just for her tall, athletic frame (5′ 10″) and blonde hair but also for her work ethic and creative spark from a young age.
The Road to Miss Universe Australia
Jesinta entered the pageant world representing her home state Queensland, and in June 2010, she was crowned Miss Universe Australia. Her natural confidence, signature smile, and down-to-earth demeanor stood out amidst a competitive field. What set her apart was a commitment to authenticity—even beneath the spotlight, Jesinta remained unafraid to voice her opinions, challenge stereotypes, and champion real, inclusive beauty.
That same year, she stepped onto the global stage at the Miss Universe pageant in Las Vegas, taking home the 2nd runner-up title—a powerful achievement for a then-19-year-old. She also received the title of Miss Congeniality, an honor reflecting her popularity and genuine kindness among fellow contestants.
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Modelling Career: Humble Brilliance
Capping her reign as Miss Universe Australia, Jesinta continued her rise as a model, featuring in high-profile fashion editorials, TV campaigns, and runway shows. Signature roles included being an ambassador for iconic Australian department store David Jones. She became known for her fresh, effortlessly glamorous take on Australian style—never just replicating trends but adding her own pared-back, elegant spin.
Beyond modeling for Australia’s top designers and international brands, Jesinta was celebrated for her self-confidence and commitment to using her platform to spark conversations about body image, mental health, and women’s empowerment.
Transition to Television: Charisma in Every Role
Soon after her pageant win, Jesinta joined the Seven Network as a guest reporter, covering entertainment and fashion. She quickly became a familiar presence on TV, known for her poise, humor, and engaging interviews. Appearances on shows like “The Morning Show” and reality TV—including a memorable turn as a contestant on “The Celebrity Apprentice Australia”—solidified her standing as a versatile presenter. Radio too became part of her expanding repertoire, as she filled in as a co-host on national evening shows. Her authentic voice and storytelling flair built a loyal following among audiences of all ages.
Becoming an Author: “Live a Beautiful Life”
In 2016, Jesinta published “Live a Beautiful Life,” a book blending her personal philosophy with practical advice. Drawing on her own experiences, she offered readers a blend of wellness tips, beauty secrets, style guidance, and honest insights into self-esteem, relationships, and the unpredictable realities of public life. Her book became a bestseller across Amazon, iTunes, and Booktopia, affirming her influence as a thought leader for Australian women and girls.
The book wasn’t just a testament to her own journey—it became a source of inspiration and practical advice for anyone facing transitions, challenges, or the pressures of modern life.
Fashion, Beauty, and Brand Collaborations
Jesinta Franklin is renowned for her impeccable taste and ability to blend classic and contemporary style. Her social media, especially on Instagram where she boasts more than 350,000 followers, offers a window into her sartorial world—from red carpet looks to effortless “mum style,” and collaborations with brands like Swisse, Louis Vuitton, and MCM House.
Her fashion sense is adaptive but always anchored in authenticity—advocating quality over quantity and slow fashion principles. Jesinta’s approach to beauty and wellness is refreshingly holistic; she encourages self-acceptance, mindfulness, and routines that celebrate individuality.
Marriage and Life with Lance “Buddy” Franklin
Jesinta’s love story with AFL superstar Lance “Buddy” Franklin captured the nation’s attention. The two first connected via text and social gatherings before eventually kindling a relationship grounded in mutual respect, honest dialogue, and shared life goals. They married in 2016 in an intimate, private ceremony. In interviews, Jesinta has spoken openly about the realities of balancing two public careers, supporting each other through high-pressure moments, and cultivating a sanctuary of peace and togetherness at home.
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The couple’s Gold Coast property, famous for its stunning design and media features, has hosted family milestones, media shoots, and even film productions.
Motherhood, Family, and Resilience
Jesinta is now the proud mother of two young children—Tullulah, born in early 2020, and Rocky, born in 2021. Her journey to motherhood wasn’t without its hurdles; she’s spoken candidly about fertility struggles, tough pregnancies, and the emotional high-wire act of parenting in the public eye. Her transparency in sharing both her joys and hardships has won admirers for her vulnerability and strength.
In June 2025, Jesinta announced her third pregnancy, once again opening up about her evolving identity as both a mother and a career woman. As a parent, Jesinta strives for a nurturing environment based on love, boundaries, and gentle guidance. She often credits her own parents for the stability, humility, and self-worth that shape her approach to motherhood.
Activism and Community Engagement
From early in her career, Jesinta has used her visibility to champion causes related to mental health, body image, indigenous rights, and community well-being. She regularly participates in fundraisers, awareness campaigns, and speaking engagements, leveraging her platform to foster connection and advocate for women’s empowerment.
Her outspoken views on equality, self-worth, and wellness have made her a positive role model for the next generation. She emphasizes gratitude, service, and community as anchors for a balanced and beautiful life.
Fitness, Wellness, and the Pursuit of Balance
Wellness is a central plank of Jesinta’s lifestyle—encompassing healthy eating, Pilates, mindful movement, and moderation. She is a passionate advocate for Pilates and credits it with transforming her relationship with exercise, especially through times of pregnancy and recovery.
Her daily routines reflect a commitment to integrated wellness—combining healthy meals, moments of mindfulness, skincare rituals, and plenty of outdoor movement. Jesinta’s open embrace of balance and rest over perfection reflect her evolving wisdom as her career and studies in health and beauty have blossomed.
Jesinta’s Social Media World
Jesinta Franklin’s Instagram is a vibrant tapestry of family life, work milestones, fashion finds, and off-duty moments. She regularly shares snippets from home life, behind-the-scenes looks at photoshoots, and heartfelt updates on motherhood, wellness, and personal growth. Her candor brings relatability, transforming her from celebrity to a trusted online companion for hundreds of thousands.
She’s also grown a following on Facebook, TikTok, and collaborated with media outlets for video recipes, home tours, style guides, and panel interviews.
Frequently Asked Questions
How many children does Jesinta Franklin have?
Jesinta is a mother of two, with a third child on the way as of 2025. Her daughter, Tullulah, and son, Rocky, are frequent inspirations for her candid, inspiring reflections on motherhood.What is Jesinta Franklin famous for?
She is best known for her Miss Universe Australia 2010 win, high-profile modeling career, TV hosting, bestselling book, brand collaborations, and marriage to AFL icon Lance “Buddy” Franklin.Who are Buddy Franklin's children?
Buddy and Jesinta Franklin are parents to Tullulah and Rocky.Is Jesinta Franklin still married?
Yes. Jesinta and Lance “Buddy” Franklin were married in 2016 and continue to grow their family together.Jesinta Franklin: Keys to Her Enduring Appeal
- Authenticity: From the pageant stage to motherhood, Jesinta’s greatest asset is her willingness to keep it real—with her audience, her family, and herself.
- Ambition: She continually reinvents herself, seeking new professional challenges and collaborative ventures.
- Community: Jesinta channels her influence into causes and conversations larger than herself—amplifying the importance of connection, wellness, and giving back.
- Style: She blends high fashion with everyday practicality, redefining what it means to be a modern Australian style icon.
- Family: At heart, her greatest pride comes from building a loving home and nurturing the next generation.
Conclusion: A Life, and Legacy, Beautifully Lived
Jesinta Franklin’s journey is far from over. From growing up in humble circumstances on the Gold Coast to walking international runways, writing bestselling books, and balancing the demands of public and private life, she has become a north star for modern Australian women. Her legacy will endure not only in viral Instagram moments, magazine covers, and charity events, but most of all in the light she shares with her family, friends, and fans every day.
Her path is a testament to resilience, reinvention, and living life beautifully—no matter where it takes you.
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