Alfred Sidney Deyes, popularly known as Alfie Deyes, is one of the most prominent English YouTubers, vloggers, and entrepreneurs of his generation. With a career spanning over a decade, Alfie has evolved from a teenage content creator to a successful businessman, author, and family man. His unique blend of relatable content, engaging personality, and creative ventures has earned him millions of followers worldwide.
This article provides an in-depth look at Alfie Deyes’ biography, early life, career, books, relationship with Zoe Sugg, children, net worth, social media presence, and personal life.
Early Life and Education
Alfie Deyes was born on 17 September 1993 in Enfield, London, United Kingdom. He grew up in a supportive household with his mother, Amanda Deyes, and his sister Emma Poppy Deyes. From an early age, Alfie displayed an interest in digital media and creativity, which later became the foundation of his YouTube career.
Though he has kept details about his formal education private, it is known that he focused on developing skills in content creation during his teenage years. Alfie’s early interest in videos, photography, and editing would eventually lead him to launch his first major channel, PointlessBlog, in 2009.
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Career and YouTube Journey
Alfie Deyes rose to fame as a YouTuber and vlogger, initially gaining popularity through his channel PointlessBlog, where he shared a mix of comedy, challenges, and personal updates. His success on YouTube paved the way for his secondary channel, Alfie Deyes Vlogs, where he documents day-to-day life, family moments, travel, and behind-the-scenes content.
YouTube Achievements:
- PointlessBlog Channel: Known for challenges, pranks, and interactive content with fans
- Alfie Deyes Vlogs: Focused on family, travel, lifestyle, and personal updates
- Subscribers: 3.6M+ on Alfie Deyes Vlogs
- Views: Hundreds of thousands per video, including popular uploads like “My Health Update & Relaxed Autumn Walks” and “Summer Moments & Big Family Holiday”
Alfie’s YouTube content is widely appreciated for its authenticity and relatability, helping him maintain relevance even after more than a decade in the industry.
Books by Alfie Deyes
Alfie Deyes is also a published author. His books primarily target younger audiences and fans of his YouTube content.
The Pointless Book Series
- The Pointless Book (2014): Alfie’s first book became an instant hit, combining quirky challenges, doodles, and interactive content inspired by his YouTube style.
- Pointless Book 2: Continued By Alfie Deyes, Finished By You (2015): Encouraged readers to actively participate in activities and challenges.
- The Scrapbook of My Life (2016): An autobiography-like book with personal insights, photos, and stories.
- Pointless Book 3 (2017): The third installment, continuing his interactive approach with fans.
Alfie’s books have sold millions of copies worldwide, establishing him as not only a content creator but also a successful author.
Relationship with Zoe Sugg
Alfie Deyes has been in a long-term relationship with fellow YouTuber Zoe Sugg, popularly known as Zoella, since 2013. Their relationship is one of YouTube’s most enduring partnerships and is admired for its authenticity and consistency.
Key Details:
- Partner: Zoe Sugg (2013–present)
- Children: 2 (Names and details are publicly shared, including their daughter Ottilie)
- Engagement: Alfie and Zoe have been publicly planning a future together, blending family life with content creation.
The couple often collaborates on content, both on YouTube and Instagram, and they share a transparent view of their family life with fans.
Alfie Deyes’ Family
Alfie values family highly and often features family updates in his vlogs.
- Mother: Amanda Deyes
- Siblings: Emma Poppy Deyes
- Children: Two children with Zoe Sugg
- Alfie often shares parenting experiences, travel, and lifestyle content, highlighting a balance between family and professional life.
Height, Age, and Physical Stats
Alfie Deyes stands tall at 6′1″ (185 cm). Born in 1993, he is 32 years old as of 2025. His tall frame and approachable personality make him a recognizable figure both online and offline.
Social Media Presence
Alfie Deyes maintains a strong social media presence across multiple platforms. His engagement with fans allows him to remain relevant and expand his influence beyond YouTube.
- Handle: @alfiedeyes
- Followers: 4M+
- Shares a mix of lifestyle posts, family photos, product promotions, and personal updates
TikTok
- Followers: 358.6K
- Likes: 7.3M
- Content includes short-form videos, comedy sketches, and family-friendly content
X (formerly Twitter)
- Followers: 4.4M+
- Alfie uses X to share motivational messages, updates, and interactions with fans
YouTube
- Alfie Deyes Vlogs: 3.6M+ subscribers
- Content ranges from health updates to family trips, and behind-the-scenes of his daily life
Alfie also manages business and project accounts like FutureSelfShop and GardenDeyes, showcasing his entrepreneurial side.
Health and Medical Journey
Alfie has recently opened up about a long-standing health condition that affected him for over a decade.
- Alfie suffered from what was initially diagnosed as severe acid reflux for 12 years.
- In 2025, he revealed a life-changing diagnosis of oesophageal achalasia, a rare swallowing disorder affecting only 12 in 100,000 people.
- This diagnosis provided clarity and allowed him to manage his health more effectively, which he shared in his vlogs to raise awareness.
Business Ventures and Entrepreneurship
Beyond content creation, Alfie Deyes has ventured into business and entrepreneurship:
- FutureSelfShop: Personal brand for lifestyle products and merchandise
- GardenDeyes: Lifestyle and gardening-related ventures
- Investments in startups and property, highlighting his focus on building long-term wealth outside YouTube
Business Insider reported that Alfie earned an estimated $1.4 million a year from YouTube alone, with his business ventures further increasing his income potential.
Net Worth of Alfie Deyes
Alfie Deyes’ estimated net worth is substantial, reflecting both his digital career and entrepreneurial ventures.
- YouTube Revenue: From ads, sponsorships, and merchandise
- Book Sales: Millions of copies sold worldwide
- Business Income: From FutureSelfShop, GardenDeyes, and other ventures
- Estimated Net Worth: Multiple millions of dollars (exact figures vary by source)
Alfie Deyes Books – Detailed Overview
Alfie’s books are a major part of his brand. Here’s a detailed look at each:
The Pointless Book (2014)
Alfie’s debut book was an interactive diary with challenges, puzzles, and doodles, reflecting the quirky style of his YouTube content.
Pointless Book 2: Continued By Alfie Deyes, Finished By You (2015)
Encouraged fan participation, making readers feel like part of Alfie’s creative world.
The Scrapbook of My Life (2016)
A personal look into Alfie’s life, this book provided fans with behind-the-scenes insights into his childhood, early YouTube career, and personal milestones.
Pointless Book 3 (2017)
Continued the interactive trend with new challenges, puzzles, and fun activities for fans, reinforcing his status as a creator who bridges digital and print media.
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Alfie Deyes and Zoella – Family Life
Alfie and Zoe Sugg’s relationship is one of YouTube’s most celebrated partnerships. They frequently share glimpses of their family life, vacations, and parenting experiences.
- Alfie and Zoe met in 2012 and began dating in 2013.
- They have two children, with updates often featured in vlogs.
- Their family-friendly content highlights a balance between personal life and online presence, which resonates with fans of all ages.
Alfie Deyes Vlogs – Popular Videos
Alfie’s vlogs are a combination of relaxed lifestyle content, family updates, and travel experiences. Some notable videos include:
- My Health Update (Good News) & Relaxed Autumn Walks – 219K views
- Relaxed Chatty Catch Up – 364K views
- Summer Moments & Big Family Holiday – 361K views
These vlogs highlight his authentic personality, fostering a loyal fanbase that values his openness and relatability.
FAQs About Alfie Deyes
Why did Alfie Deyes make an apology video?
Alfie occasionally addresses fan concerns or controversies directly through apology videos to maintain transparency and trust.Are Alfie Deyes and Zoe Sugg still together?
Yes, Alfie and Zoe have been in a committed relationship since 2013 and are raising two children together.What is the age gap between Zoella and Alfie Deyes?
Zoella (Zoe Sugg) was born in 1990, making her three years older than Alfie Deyes.How much does Alfie Deyes make a year?
Alfie’s estimated annual income from YouTube is around $1.4 million, not including earnings from books and business ventures.Alfie Deyes – Social Media Handles
- Instagram: @alfiedeyes (4M+ followers)
- YouTube: Alfie Deyes Vlogs (3.6M+ subscribers)
- TikTok: @alfiedeyes (358.6K followers, 7.3M likes)
- X (formerly Twitter): @AlfieDeyes (4.4M followers)
These platforms allow him to maintain close engagement with fans, share updates, and promote his projects.
Conclusion
Alfie Deyes has established himself as a multi-talented content creator, author, entrepreneur, and family man. From his early days on PointlessBlog to becoming a vlogger, author, and business owner, Alfie’s career trajectory highlights the potential of combining creativity with strategic entrepreneurship.
With his enduring relationship with Zoe Sugg, two children, a successful book series, and multiple business ventures, Alfie exemplifies how a digital creator can expand beyond YouTube into a long-lasting and diverse career. For fans of YouTube, lifestyle content, and engaging storytelling, Alfie Deyes remains a reliable source of inspiration, entertainment, and authenticity.
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