Niomi Smart is one of the most well-known British digital creators to have successfully evolved from YouTube fame into a respected voice in wellness, sustainability, and conscious living. From her early days sharing beauty tips and plant-based recipes to building her own skincare brand and mindfulness community, Niomi has redefined what it means to live well in the modern world. Her journey is one of transformation, resilience, and self-discovery — a reflection of how digital creators can grow beyond the screen and into purposeful living.
Born in 1992 in England, United Kingdom, Niomi Smart is a British content creator, entrepreneur, author, and wellness advocate. Over the years, she has become a symbol of mindful living, encouraging her audience to nurture their body, mind, and spirit through healthy food, balanced lifestyles, and emotional awareness. Standing at 5 feet 5 inches tall with her signature natural beauty and calm demeanor, Niomi is known for her authenticity, creativity, and warmth. She has amassed over 1.3 million followers on Instagram and more than 1.5 million subscribers on YouTube, making her one of the most prominent lifestyle influencers in the UK.
Early Life and Education
Niomi grew up in the English countryside, where she developed a deep appreciation for nature and wellness from an early age. She has often described her upbringing as peaceful and family-oriented, full of long walks, healthy home-cooked meals, and creative exploration. This early connection to natural living later became a cornerstone of her brand and content philosophy.
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After finishing her early education, Niomi went on to attend the University of West England, where she earned a Bachelor of Laws (LLB) degree. Although she enjoyed studying law and the discipline it required, she realized that a legal career didn’t align with her creative spirit. In her own words, she felt a calling to do something more “heart-led” — something that blended creativity, lifestyle, and purpose. This realization led her to take a leap of faith and start a YouTube channel and lifestyle blog that would soon change her life forever.
The Rise of a YouTube Star
Niomi Smart started her YouTube channel in 2013, initially sharing videos about fashion, beauty, and healthy recipes. Her soothing voice, clean aesthetic, and balanced lifestyle approach resonated deeply with viewers. At a time when YouTube was dominated by fast-paced tutorials and flashy personalities, Niomi offered calm, elegance, and inspiration. Her content felt aspirational yet attainable — a blend of cozy living and mindful self-care.
Her channel quickly grew into one of the most popular lifestyle platforms in the UK, with millions of subscribers watching her weekly uploads. From “What I Eat in a Day” videos to plant-based cooking tutorials and fitness routines, Niomi built a loyal community inspired by her healthy living philosophy. She also shared travel vlogs, home decor tips, and motivational reflections that encouraged her audience to embrace simplicity and gratitude.
Her most-watched videos include “Morning Routine for a Productive Day,” “Healthy Vegan Pancakes,” and “My Skincare Secrets.” Each video showcased Niomi’s signature blend of mindfulness and minimalism — a refreshing departure from the high-energy trends of the time. Her ability to balance aesthetics with substance made her a beloved figure not only on YouTube but across the wider influencer landscape.
Eat Smart – The Book That Defined a Movement
In 2016, Niomi published her first book, “Eat Smart,” a collection of over 100 plant-based recipes designed to inspire readers to live healthier, more conscious lives. The book quickly became a bestseller, celebrated for its beautiful photography, simple recipes, and inspiring message. It wasn’t just a cookbook — it was a lifestyle guide rooted in mindfulness, balance, and kindness toward both oneself and the planet.
“Eat Smart” reflected Niomi’s transition from influencer to entrepreneur. It was more than just a compilation of recipes; it was her philosophy in written form. She encouraged readers to view food as nourishment rather than restriction and to embrace whole, natural ingredients. The book received praise from publications like Women’s Health and Get the Gloss, solidifying Niomi’s reputation as a credible voice in the wellness community.
For Niomi, “Eat Smart” marked a pivotal moment in her career. It transformed her public image from YouTuber to wellness entrepreneur and introduced her to a broader audience of readers interested in sustainable, plant-based living. To this day, the book remains one of the most recognized influencer-authored wellness books in the UK.
Entrepreneurship – The Birth of Smart Skin
After the success of “Eat Smart,” Niomi expanded her brand by launching “Smart Skin” in 2020 — a vegan, natural skincare line rooted in sustainability and self-care. Smart Skin was born out of Niomi’s desire to create ethical products that aligned with her values. The brand emphasizes cruelty-free formulas, eco-friendly packaging, and gentle, effective ingredients suitable for all skin types.
Smart Skin’s launch came at a time when conscious beauty was becoming a global trend, and Niomi was already a trusted voice in the field. She had previously collaborated with major wellness and beauty brands, but creating her own line gave her full creative control. The brand quickly gained traction for its minimalist design and thoughtful formulation. It represents Niomi’s evolution as not just an influencer, but a businesswoman shaping the future of ethical beauty.
Open Hearts Club – A New Chapter of Connection
In 2024, Niomi launched her latest passion project — the “Open Hearts Club.” This community-driven initiative focuses on mindfulness, self-love, and connection through events like cacao ceremonies, guided meditations, and wellness gatherings. The Open Hearts Club reflects Niomi’s personal growth and her shift toward deeper, more spiritual content that explores healing, vulnerability, and emotional awareness.
Through Open Hearts Club, Niomi has hosted intimate gatherings that bring people together to explore inner healing, meditation, and mindfulness. Her events, often held in London or scenic countryside locations, aim to create space for people to reconnect with their hearts and one another. This initiative showcases Niomi’s evolution from a digital influencer to a holistic wellness leader. She’s not just sharing her journey anymore — she’s helping others start theirs.
Relationships and Personal Life
Niomi’s personal life has often drawn public attention, particularly her high-profile relationships with fellow YouTubers and entrepreneurs. Early in her career, she dated fellow YouTuber Marcus Butler. The couple were considered one of YouTube’s “golden pairs,” often appearing together in videos and public events. However, they announced their breakup in 2015, citing mutual respect and the desire to grow individually. Despite the split, both remained supportive of each other’s careers.
In 2019, Niomi began dating entrepreneur Joe Woodward. The couple got engaged in 2020 and appeared to be planning a wedding when they suddenly called off their engagement later that year. Niomi addressed the breakup in a heartfelt YouTube video, explaining that the experience taught her valuable lessons about self-worth and intuition. The emotional honesty of that video resonated deeply with her audience, marking one of the most vulnerable moments in her online journey.
Later, she was linked to Jamie White, with whom she shared moments of personal growth and travel experiences. However, as of 2025, reports suggest that Niomi’s third engagement also came to an end. She has since spoken openly about embracing singlehood and self-love, using her platform to challenge societal expectations of women in their 30s. Her approach to heartbreak — filled with grace, honesty, and empowerment — has made her a role model for women navigating similar life transitions.
Niomi Smart and the Bali Chapter
In 2021, Niomi made headlines when she moved to Bali, Indonesia, to embark on a new chapter of her life. The move was part of her search for peace, creativity, and spiritual growth after a difficult breakup. She documented her time in Bali through YouTube vlogs and Instagram posts, showing her audience the simplicity and beauty of island living. Her daily routines included yoga, meditation, and plant-based cooking — all centered around mindfulness and self-care.
Her Bali journey symbolized a “real-life Eat, Pray, Love” moment, resonating deeply with followers seeking inspiration to rediscover themselves after change. However, by 2023, Niomi had returned to the UK, describing her time abroad as healing but also clarifying that she missed her home roots and sense of community. Her return marked the start of a grounded, evolved phase focused on home, balance, and emotional wellness.
Niomi Smart’s Lifestyle and Philosophy
Niomi’s content has always reflected her belief in conscious living — a balance of health, kindness, and gratitude. Her social media presence is a reflection of her personal philosophy: to live with intention and compassion. Whether she’s sharing morning rituals, favorite books, or plant-based recipes, her goal is to inspire others to cultivate a life rooted in mindfulness and simplicity.
She often speaks about slowing down, connecting with nature, and finding joy in small moments. Through her platform, Niomi encourages her followers to eat intuitively, practice gratitude, and make sustainable choices. Her Substack newsletter explores deeper topics such as emotional healing, self-discovery, and living from the heart. It’s become an intimate space for readers seeking thoughtful reflections in a fast-paced digital world.
Fashion and Sustainability
Over the years, Niomi has evolved into a fashion icon known for her elegant, minimalist, and eco-conscious style. She often collaborates with ethical fashion brands like Sezane, Joules, and Free People. Her wardrobe blends timeless neutrals, cozy knits, and flowy dresses — a reflection of her natural personality and appreciation for craftsmanship.
Niomi has also spoken about sustainable fashion, encouraging her followers to buy less but better. She’s been featured in publications like Grazia Daily UK and Harper’s Bazaar for her commitment to eco-friendly fashion and conscious consumerism. Her ability to blend modern aesthetics with ethical values has made her one of the leading voices in sustainable lifestyle content.
Niomi Smart’s Beauty and Wellness Routine
Niomi’s approach to beauty is holistic and natural. Her daily routine focuses on skincare, nourishment, and mental wellbeing rather than heavy makeup. As the founder of Smart Skin, she often shares the importance of using clean, cruelty-free products. Her “beauty from the inside out” philosophy emphasizes that true radiance comes from self-care, hydration, nutrition, and peace of mind.
In interviews, she’s shared that her wellness routine includes meditation, yoga, herbal teas, and daily walks with her dog, Noodle. These rituals help her stay grounded and aligned with her values. She’s also an advocate for mental health, reminding her audience that wellness isn’t about perfection — it’s about balance, kindness, and connection.
Niomi Smart’s Career Highlights and Media Presence
Throughout her career, Niomi has collaborated with leading brands like Jo Malone, Linjer, and Le Creuset, all of which align with her sophisticated and eco-conscious image. Her ability to curate authentic partnerships reflects her integrity as a creator. She’s also been featured in major media outlets such as Forbes, Women’s Health, and Hello! Magazine, where she’s discussed her evolution from influencer to entrepreneur and her passion for mindful living.
Niomi’s impact extends beyond social media. Through public speaking and writing, she continues to advocate for sustainability, wellness, and self-discovery. Her YouTube content, Substack newsletters, and Open Hearts Club events all serve one purpose — to inspire people to live consciously and with compassion.
Niomi Smart’s Height, Personality, and Lifestyle
Standing 5 feet 5 inches tall, Niomi Smart embodies grace and serenity. Her personality combines elegance with sincerity — she’s thoughtful, introspective, and deeply empathetic. Her home interiors, fashion choices, and digital content all mirror her inner calm and refined taste. Whether she’s sipping matcha on a rainy London morning or hiking through misty hills, Niomi finds beauty in life’s simple moments.
Her dog, Noodle, often features in her posts and has become a beloved mascot among her followers. She enjoys traveling, reading, cooking, and spending time in nature. Her life philosophy centers around gratitude and balance — a mindset that continues to attract audiences looking for inspiration in an increasingly chaotic world.
Net Worth and Career Longevity
As of 2025, Niomi Smart’s estimated net worth is around $2 million. Her income stems from multiple streams, including her YouTube channel, brand partnerships, book royalties, Smart Skin business, and wellness events through the Open Hearts Club. Unlike many influencers who rely on sponsored content, Niomi has built a diversified brand grounded in authenticity and values.
Her longevity in the influencer world is a testament to her adaptability. While many digital creators fade after a few years, Niomi has continuously evolved — shifting her focus from beauty tutorials to mindfulness, from trends to timeless wisdom. She remains relevant because she leads with purpose, not popularity.
FAQs About Niomi Smart
Who is Niomi Smart?
Niomi Smart is a British YouTuber, blogger, entrepreneur, and wellness advocate known for her focus on mindful living, plant-based eating, and sustainable beauty.
How old is Niomi Smart?
Niomi Smart was born in 1992, making her 33 years old as of 2025.
What is Niomi Smart’s height?
She stands 5 feet 5 inches tall.
What is Niomi Smart’s net worth?
As of 2025, Niomi Smart’s net worth is estimated at around $2 million.
Who did Niomi Smart date?
She has been in relationships with YouTuber Marcus Butler, entrepreneur Joe Woodward, and Jamie White. As of 2025, she is single and focusing on self-growth.
What is Niomi Smart’s Instagram?
Her Instagram handle is @niomismart, where she has over 1.3 million followers.
What businesses does Niomi Smart own?
She is the founder of Smart Skin, a vegan skincare brand, and the Open Hearts Club, a wellness community that hosts mindfulness events.
What is Niomi Smart’s book?
Her book “Eat Smart” promotes plant-based eating and conscious living.
What is Niomi Smart doing now?
As of 2025, Niomi focuses on her wellness initiatives, content creation, and community projects that promote heart-led living and sustainability.
Conclusion
Niomi Smart’s journey from YouTube personality to wellness entrepreneur and mindfulness advocate is an inspiring example of evolution and authenticity. She has shown that success doesn’t mean staying the same — it means growing with grace, courage, and intention. Her story is about learning to trust your path, even when it diverges from expectation.
Through her book “Eat Smart,” her brand Smart Skin, and her community Open Hearts Club, Niomi continues to influence a generation of conscious individuals. She reminds us that happiness doesn’t come from fame or perfection, but from living with purpose, love, and an open heart. As she continues to share her life, Niomi Smart remains a guiding light in the digital world — a symbol of mindful modern living and the beauty of transformation.
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