Nicola Haste, born in 1980 in England, United Kingdom, is one of the most respected names in the global beauty industry. Known professionally as Nicola Chapman Haste, she is a renowned makeup artist, YouTuber, and co-founder of the iconic brand Real Techniques. With a remarkable online presence and over two decades of experience, Nicola has helped transform makeup artistry into an accessible skill for millions worldwide.
Nicola Haste – Early Life and Family Background
Nicola Haste was born into a creative and closely-knit family in England. She shares her passion for makeup with her sister Samantha Chapman, who is also a professional makeup artist and YouTuber. Together, they became globally known as the "Pixiwoo" sisters, revolutionizing how makeup tutorials were taught on YouTube.
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Nicola’s brother, Jim Chapman, is a lifestyle vlogger and writer, further adding to the family’s creative lineage. Her nieces, Olivia Chapman and Lily Chapman, have also been seen occasionally in family features, reflecting a strong sense of togetherness and mutual support.
Nicola Haste – Education and Early Career in Makeup
Nicola’s fascination with makeup began at a young age. She attended local schools in England, where her artistic flair was evident early on. She later trained professionally in makeup artistry and worked with prestigious brands, gaining experience in editorial, fashion, and celebrity makeup.
Her early career saw her collaborate with various magazines and photographers, where she mastered the art of flawless skin and natural enhancement. This experience would later become the foundation for her YouTube success, where her tutorials focused on technique, confidence, and authenticity.
The Birth of Pixiwoo – A YouTube Revolution
In 2008, Nicola and her sister Samantha Chapman launched their YouTube channel “Pixiwoo.” Their goal was simple yet groundbreaking — to bring professional makeup artistry to everyday people. Through high-quality tutorials, they shared detailed guides on celebrity looks, red carpet styles, and beauty trends, making them pioneers of digital beauty education.
Their channel quickly gained traction, attracting millions of followers and views. Pixiwoo was not just about makeup; it was about empowerment. Nicola’s warm tone, humor, and genuine love for her craft helped her connect deeply with audiences of all ages.
Nicola Haste and the Real Techniques Brand
One of Nicola’s most influential achievements is co-founding Real Techniques, a professional makeup brush line that became a global success. Developed with her sister Samantha, the brand offers affordable, cruelty-free brushes designed for both beginners and professionals.
Real Techniques became a household name, sold in more than 70 countries, and praised for its quality and innovation. Nicola’s understanding of how tools impact artistry allowed her to design brushes that simplify complex makeup techniques, helping millions achieve professional results at home.
Nicola Haste’s Health Journey – Living with Multiple Sclerosis (MS)
In 2014, Nicola Haste revealed that she had been diagnosed with Multiple Sclerosis (MS), a chronic autoimmune condition that affects the nervous system. Rather than allowing it to limit her, she used her platform to raise awareness about MS, encouraging others to live positively despite challenges.
Her openness about her condition has inspired thousands. Nicola has spoken in interviews and through social media about maintaining balance, managing symptoms, and embracing humor even in tough times. Her resilience reflects her motto — “If you can’t laugh at yourself, you definitely won’t laugh with others.”
Nicola Haste’s Husband and Family Life
Nicola is married to Ian Haste, popularly known as “Haste’s Kitchen,” a chef and content creator. The couple has two children, including her daughter Edie Haste. Their relationship is admired for its love, humor, and shared creativity, often seen in family posts and collaborations.
Their family resides in England, where Nicola balances her personal life with her thriving professional commitments. Despite her demanding schedule, she continues to prioritize family time, often sharing glimpses of her everyday moments on Instagram and YouTube.
Nicola Haste – Instagram and Social Media Influence
With over 586K followers on Instagram (@nicolachapman), Nicola Haste continues to engage her audience with beauty tutorials, lifestyle content, and personal reflections. Her posts range from professional makeup looks to candid moments, offering an honest glimpse into her life as a mother, artist, and entrepreneur.
Her social media presence extends to YouTube, where her content includes product reviews, makeup challenges, and discussions about wellness and beauty beyond cosmetics. On TikTok and Threads, she reaches a younger demographic with quick, relatable content that keeps her legacy relevant in the ever-evolving digital space.
Nicola Haste’s Makeup Philosophy – Real Beauty, Real Technique
Nicola believes that makeup should enhance, not hide. Her tutorials emphasize techniques that bring out natural beauty, focusing on skin health, light, and texture. She’s also known for promoting age-inclusive beauty, inspiring women over 40 to embrace confidence and individuality.
Her approach to makeup — practical yet elegant — sets her apart from trend-driven influencers. Whether she’s discussing skincare, fashion, or creative artistry, Nicola’s voice remains grounded, authentic, and empowering.
Nicola Haste’s Brand Collaborations and Partnerships
Throughout her career, Nicola has collaborated with major brands like MAC Cosmetics, Yepoda, and SpaceNK. Her recent trips to South Korea with Yepoda have given her insights into Korean beauty trends and skincare innovation, which she integrates into her tutorials and reviews.
She frequently shares honest product evaluations, often blending professional critique with personal experience. These collaborations highlight her versatility and reputation for integrity within the beauty community.
Nicola Haste’s Inspirational Journey Through Challenges
Nicola’s journey is not just about makeup — it’s about courage. Her experience with chemotherapy, hair loss, and health struggles became part of her story, shared with honesty and humor on her platforms. These moments of vulnerability have made her a relatable and inspiring figure for women worldwide.
From her Halloween posts celebrating her baldness during chemo to her motivational discussions about mental health, Nicola reminds her followers that true beauty shines brightest through authenticity and self-acceptance.
Nicola Haste’s Net Worth and Achievements
As of 2025, Nicola Haste’s estimated net worth is around $2 million. Her income comes from her YouTube channel, Real Techniques brand royalties, sponsorships, and public speaking engagements. Beyond monetary success, her biggest achievement lies in shaping modern beauty culture and mentoring new generations of artists.
Her YouTube influence, coupled with her product innovation, has earned her recognition across the beauty industry as one of the most authentic and skilled voices in makeup education.
Nicola Haste – Legacy and Influence in the Beauty World
Nicola Haste’s work continues to define what it means to be a makeup artist in the digital age. She has proven that beauty is not just about aesthetics but also about confidence, creativity, and connection. Her teachings have empowered millions to explore makeup as a form of self-expression rather than perfection.
Even today, her YouTube tutorials remain relevant, her brand continues to thrive, and her personal journey continues to inspire resilience and authenticity. Nicola Haste is more than a makeup artist — she’s a storyteller, teacher, and visionary shaping the future of beauty with grace and grit.
Conclusion – The Enduring Brilliance of Nicola Haste
Nicola Haste’s life is a testament to passion, perseverance, and purpose. From her early days as a makeup enthusiast in England to becoming an international beauty icon, her story embodies growth and grace. Through illness, creativity, and entrepreneurship, she has remained steadfast in her mission to make beauty accessible and empowering for all.
Whether she’s creating glowing skin tutorials, raising awareness for MS, or sharing her humor-filled family life, Nicola Haste continues to redefine what beauty means in 2025 — real, raw, and radiant.
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