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Friday, November 1, 2019

Importance of Schema Markup in SEO

SEO is an imperative requirement of any digital marketing & advertising campaign.

It is not new knowledge that your business gains prominence on digital platforms only with quality content and strong SEO tactics.

The recent online marketing scenario is focussing more and more on Schema Markup.


So, What is Schema Markup in SEO?

And how do Schema Markup and SEO add up?

Well, if you have your own company website or are looking forward to creating one, your website should contain microdata that adequately explains about itself to the search engines, what is it all about. This microdata is your Schema Markup.  It generates a rich snippet which appears in the SERPs (Search Engine Results Pages) in the form of an enhanced description.

The quality of any search result is directly dependant upon the way in which search engines interprets the context of a particular query. This is where SEO comes in. It helps in boosting your website searchability.

Current Relevance 

Today any Search Engine Optimization company considers Schema Markup to be an important ranking factor along with SEO processes. The search engine giant Google has hinted that Schema Markup might be a part of its updated ranking algorithm. It won’t be long before it becomes applicable and other search engines like Bing, Yahoo, Ask, Baidu, DuckDuckGo etc. follow suit. We're renowned Search Engine Optimization company, who are always at the forefront of advancement. We realize the utmost importance of SEO processes and offer high-quality Search Engine Optimization services to boost your online presence & business.

The Importance of Schema Markup in SEO

Listed below are several reasons to consider the importance of Schema MarkUp in SEO:
  1. Schema Mark Up is your digital visiting card. A user gets to know, in a nutshell, what your website is all about, who are you, what is it that you do? 
  2. Since it uses semantic vocabulary, your content gets indexed and returned in the search results in a pronounced manner.
  3. Structured Data is generally used to mark up almost any kind of item for any kind of content online. The list of broadly classified items are:
  • Organisation
  • Product
  • Place
  • Person
  • Creative Task
  • Event
This further enables streamlining of the online content to facilitate the search-friendliness of websites.
  1. Sorting out the ‘Itemtype’ and ‘Itemprop’ also known as machine-readable tags, properly classifies your website details to make it simpler and understandable. 
  2. Increases your visibility in SERPs.
  3. Enhances search ability.
  4. Gives you added advantage and helps you seize majority market share since very few businesses make use of it. 

With the right kind of effort, expert opinion and investment of time, it is possible to mark up your web content so that your company website gains prominence in the organic search results of any search engine.

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